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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. That company was Invoca, which just announced a $20 million fund raise led by Accel. At the time I pointed out: “If I had realized exits almost certainly it would be because I invested in a company that failed.

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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I was recently approached by Fast Company to comment on “crisis management&# at startups in the wake of the Airbnb “ranksackgate&# story. I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. Never Blame the Press. How do you lose that debate?

Startup 329
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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake. Should any money go to PR at all?

Press 319
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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

The first check I wrote was just over 10 years ago into a company called Invoca who just announced a new $56 million in funding led by Scott Hilleboe at HIG Growth Partners. Ownership Matters At Upfront we focus our energy on fewer companies where we take meaningful ownership and we continue to invest throughout the lifecycle of the company.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# For early-stage consumer companies I would be careful not to market futures at all.

Marketing 380
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Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Talented brand sales people? You should always have a steady stream of “friend of the firm&# hanging around your company. Hot company. Help them write other stories. One day they’ll write yours. Are you looking for great engineers? A smart young marketing exec? You invite them to cocktail parties.

Startup 410
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. Saying, ''Hey, we want to pay you to write a book.’