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The Silent Benefits of PR

Both Sides of the Table

They don’t show up in a calculation that says I spent $7,000 and I got X-thousands inches of press. Fund Raising – No self respecting VC would admit (even to themselves) that they are influenced by what they read about you in the press. Press matters. Just like negative press hurts. They are silent.

Press 415
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. In any event, I’ll take a free press any day.

Startup 329
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

As a result I didn’t write my first venture capital check until March 2009 – exactly 5 years ago. I divided success into the phases of venture capital and 18 months into writing my first check here was my view (details on each in the link above). 5 years ago. Sourcing high-quality leads : 9/10. The monkey on my back.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Obviously you should have somebody that helps you research journalists, gets you meetings, pitches stories, helps prep you for interviews & helps make sure your writing is cogent. The reality is that a journalist who’s writing a story about you – a relatively unknown entity – wants to hear directly from the founders and/or the CEO.

Press 319
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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

We not only have our Series A funds that can write $500k?—?$15 If you invest early and then pull back in the next 3 rounds your multiples on cash invested are much higher than if you keep writing checks. As I tell our LPs, “if I’m not making you slightly uncomfortable when I’m writing my first check I’m not doing my job.

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Understanding the Herd Mentality of VCs and How not to Let it Psyche You Out

Both Sides of the Table

Founders read the tech press every day filled with stories about these $20 million fund-raisings by this firm and that firm and it sounds like everybody else is doing it except for you. When you read about the funding in the press it sounds like it was a walk in the park. Happy raising.

Press 232
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. The opening paragraphs of that first newsletter are indicative of the captivating and accessible writing style, which eventually cultivated a huge audience. And of those 35 people.