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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Journalists write stories that have an appeal to readers whether the accusations have merit or not. Understand the Gravity of the Situation for Your Customers. The obvious starting points to think to yourself are: Has something happened that fundamentally affects my customers or partners? Never Blame the Press.

Startup 329
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What Did I Learn From the First VC Check I Ever Wrote?

Both Sides of the Table

But like the company Kyriba, where we recently sold our position at above $1 billion, it took time until the revenue exceeded $100 million recurring and then the industry really competed to back this amazing company since it had scale, defensible technology and long-term, committed customers. VCs have different views and strategies on this.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

He is very hands-on and helpful – especially for any company looking into customer acquisition. Big thank you to Darius Vasefi , of EyeOnJewels for the write up. o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. Here’s a summary of our interview. we both love Jason).

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake. Should any money go to PR at all?

Press 319
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Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Talented brand sales people? Help them write other stories. One day they’ll write yours. Understanding customer requirement ? Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough.

Startup 410
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

.&# Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. But don’t let this information get out into the general press and don’t market more than a few months out. They come and go.

Marketing 380
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Why Your Startup Doesn’t Need a COO

Both Sides of the Table

So I know I’m getting myself into a bit of trouble by writing this. They will often run all of the daily reports into them covering off for finance, sales, marketing, biz dev & HR. Similarly I talk to CEOs who can’t do a sales pipeline review with me. I think usually a COO title at a startup is an ego thing.

Startup 325