article thumbnail

Is your strategic partnership just a glorified press release?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. The post Is your strategic partnership just a glorified press release?

Press 156
article thumbnail

Press release partnerships: Worth the effort?

Berkonomics

And we rightly celebrate each such pairing, often with a mutual press release. Call it a “press release partnership.” Consider a sales relationship where your product will be in the bag of salespeople from the partner company. And sometimes that’s all we end up doing. Or an opportunity missed. Or a relationship not nurtured.

Press 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Call high, and get passed down or; B. We will have to build (or buy) technology in this area.”

Sales 375
article thumbnail

Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
article thumbnail

Vive Organic Gets $13M

socalTECH

Vive's beverage brand focuses on "cold-pressed wellness shots" which it claims boost the immune system. Vive Organic was founded by CEO Wyatt Taubman, COO Kyle Withycombe and VP of Sales JR Simich in 2015.

article thumbnail

Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. I’d want to secure permission from the employee to issue a press release.

Press 341
article thumbnail

Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Have sales bonus plans based on more than just sales targets. These can’t be the main event – sales are sales after all – but can help shape good behavior. Sales Startup Lessons'

Marketing 354