Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

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Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Using Sean again as a source, we might ask: “How did you discover our company?”

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Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

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Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Your passion isn’t enough to create a market.

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

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Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

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Startup Professionals Musings

JULY 10, 2021

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

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Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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socalTECH

MARCH 6, 2020

San Diego-based Cubic Corporation said this week that it has named Min Wei as the company's Senior Vice President and Chief Customer Officer. Wei has been at Cubic since 2009.

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TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. . Brands can typically fill their open positions in as little as 48 hours, the company said.

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Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. Tie customer experience to all compensation and recognition.

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Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

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Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Keep your team happy to create engaged customers. Gregg Lederman, in his classic book, “ ENGAGED!:

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socalTECH

MAY 2, 2019

Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products. READ MORE>>.

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Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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socalTECH

SEPTEMBER 19, 2019

Los Angeles-based Centerfield , a company which provides marketing and customer acquisition to the residential services, business services, and telecommunications markets, says it has launched a new product, called Insights by Scout. Pricing on the new product was not announced. READ MORE>>.

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Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

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Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. The buying company many not be able to buy in your time frames.

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Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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socalTECH

SEPTEMBER 8, 2021

Customers of the Whole Foods Market in Sherman Oaks will soon get a new option for purchases: they will be able to "just walk out" the door and have their grocery purchases automatically charged based on computer vision and other sensors. According to Amazon, two stores--one in Washington D.C.,

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Startup Professionals Musings

DECEMBER 18, 2021

Customers are people too, so customers tend to take their relationship with a brand personally. Thus it’s not a surprise that people love their favorite smartphone brand, cringe when you mention their cable company, or even hate the mention of a particular bank. Brands are people first. According to Chris Malone and Susan T.

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Startup Professionals Musings

MARCH 26, 2022

Have you noticed that more companies beg you to participate in their business today? They do it because engaged customers become loyal advocates and buyers. Welcome to the “Participation Age” of marketing. Welcome to the “Participation Age” of marketing. It’s a dynamic customer environment out there.

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Custom Customer Technical Review Social Media 107

TechCrunch LA

JULY 9, 2019

Founded by serial travel entrepreneur Katelyn O’Shaughnessy, whose last company TripScope was acquired by Travefy, Doctours aims to connect patients with doctors to receive access to quality, affordable healthcare around the world. Doctours is certainly entering a lucrative market. The cost of care in the U.S.

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Startup Professionals Musings

APRIL 1, 2020

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

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Berkonomics

DECEMBER 10, 2015

Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. But the leaders of this new school practice customer–driven communication, personalized to the point of basing communication upon individual customer behavior. She bought again. Old school?

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Both Sides of the Table

SEPTEMBER 15, 2022

Should SaaS companies trade at a 24x Enterprise Value (EV) to Next Twelve Month (NTM) Revenue multiple as they did in November 2021? This happens slowly because while public markets trade daily and prices then adjust instantly, private markets don’t get reset until follow-on financing rounds happen which can take 6–24 months.

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Startup Professionals Musings

FEBRUARY 4, 2023

Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. According to published estimates , ninety percent of the data in the world today was captured in the last two years, at roughly 2.5

Custom 115

Custom Customer Social Media Research 115

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

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Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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Custom Customer Satisfaction Examples 133

socalTECH

AUGUST 1, 2018

Los Angeles-based SteelHouse , which develops online retargeting and advertising software, has named Rory Mitchell as Chief Customer Officer (CCO) at the company. According to SteelHouse, Mitchell has over 17 years of experience in the area, and was previously at Experian Marketing Services.

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Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

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Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

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Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

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