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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. Background Questions Let’s start with some background questions about the business and product. Who are the customers?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort.

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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

In short the board is there to represent the interest of all shareholders (big & small) of the company and all other stakeholders (debt, creditors, employees, etc.). The board’s job is to review the company’s financial performance and strategy and help provide counsel to the executive team.

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Better Business Bureau? For who?

Eric Greenspan

Your BBB has formed a strategic alliance to help save you money in your everyday costs starting immediately. First Data of Santa Barbara has offered to extend below market rates to current accredited businesses like yours – again, just like they did for your BBB. To Your Success, Chad Ratliffe / Regional Accounts Manager.

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How Many Entrepreneurs Really Need a Business Plan?

Startup Professionals Musings

Of course there are scenarios where a written business plan is not critical, but I haven’t seen one yet where a well-written 15-page document, or at least a 10-slide pitch, is a negative. Hopefully you know your friends and family better than I do, so you decide when a business plan is required.

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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.