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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 102
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better.

Metrics 346
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != End of story.

Metrics 150
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

As a startup advisor in this age of the entrepreneur, I see many more startups, but innovation is still hard to find. In my experience, finding real innovation in existing company environments is even tougher. An entrepreneur looking for a sure thing will never innovate. Followers and linear thinkers need not apply. Ownership.

Coach 137
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition.

Metrics 100
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. Managing business growth is more than metrics.

Sales 147