SoCal Delicious

NOVEMBER 16, 2012

We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling. Headed by famed Google AdSense creator Gil Elbaz, Factual has created a massive, cloud-based repository for data on geolocated.

Southern California 66

Southern California Software Artificial Inteligence Company 66

socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

InfoChachkie

NOVEMBER 3, 2014

As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Google had huge destination traffic. Google monetized this with AdWords (ads on their home page).

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

MAY 14, 2012

Along with GoToMyPC, companies like Netflix, Classmates and ZoneLabs were learning from each other. This latest wave in this transformation has been enabled by a number of sophisticated technology companies, including: Burstly , Coull , Collider Media , GraphEffect , SteelHouse , RingRevenue , GumGum , and DataPop.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 14, 2019

We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands. The company that owned the brand was Provide Commerce, and the brand was Proflowers, which they owned along with a couple of other brands.

Startup 113

Startup Platform Commerce San Diego 113

Both Sides of the Table

SEPTEMBER 28, 2013

You took the risk to start your company. Your parents want to know why on Earth you’d leave a job at Google. But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. I worked with a startup CEO who decided he wanted to sell his company.

Startup 417

Startup Course Venture Capital Writing 417

Startup Professionals Musings

OCTOBER 3, 2012

You have to be found and favored by search engines. Search engines. like Google. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

JULY 14, 2011

And for many companies a good deal of their business is still closed over the phone–through their call centers. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc.

Marketing 209

Marketing Advertising Paid Search Startup 209

Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Free Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. Paid Product Metrics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Free Product Metrics.

Marketing 40

Marketing CPC Metrics .Net 40

Startup Professionals Musings

NOVEMBER 12, 2013

You have to be found and favored by search engines. Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

socalTECH

FEBRUARY 24, 2010

That's why we exist, and why we are a company, to help consumers figure out that fundamental question. But, the collective mission of the company now formed, Curatemedia, is a reflection of two things: one, that we're focused on product discovery, and helping consumers find what they want to buy within their lifestyle categories.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click.

Competition 350

Competition Idealab Product CitySearch 350

SoCal CTO

OCTOBER 5, 2010

I applied to hundreds of jobs: low-level VC roles, startups jobs, even to big tech companies. Big companies rejected me outright or gave me a courtesy interview before rejecting me. Here’s one possible explanation – Job titles in a startup mean something different than titles in a large company. Kanye West. Advisory Board.

Startup 191

Startup Product Technology Venture Capital 191