Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling

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Marketing Invest Social Media SEM 114

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

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TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. All of the major internet-age media companies had their own mobile strategies.

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Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Measuring is all about return-on-investment (ROI).

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Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. That’s where the money is.

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Social Media Media Metrics Satisfaction 69

Both Sides of the Table

SEPTEMBER 11, 2015

He explained to me that especially for young girls social media apps are really intimidating because increasingly teens are judged by the number of followers they have or by the number of people who like their photos on Instagram. So I sat down with John (whose Twitter account is, well, @john) and learned his story.

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Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Product Metrics 102

SoCal Tech Calendar

MAY 20, 2011

Thursday, May 26, 2011 -- Social Media - Is There Still a Play? Theres been a great deal of talk and hope about the future of social media, and for good reason. Nary a day goes by without speculation about some company like Facebooks supposed pre-IPO valuation. SD Venture Group. See [link] (more)

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Social Media Media Conference Venture Capital 100

SoCal Tech Calendar

MARCH 24, 2010

Tuesday, March 30, 2010 -- CommNexus Presents: Getting Smart About Social Media Learn How to utilize Social Media for Talent Acquisition. Make 2010 THE year to get to know and effectively utilize social media marketing to attract, recruit, and hire employees. See [link] (more).

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Social Media Media Acquisition Marketing 100

socalTECH

OCTOBER 31, 2016

Beverly Hills-based movie studio Relativity Media --which is behind such titles as Limitless, Masterminds, and Immortals--scored a big investment from Singaporean Internet company YuuZoo , the two companies said this morning. YuuZoo apparently was bidding against Lenovo and Legend Holdings for Relativity Media.

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Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists.

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Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” A business profile starts with a business account using your company logo as your picture (avatar), rather than your photo or a picture of your cat.

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Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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Social Media Media Metrics SEO 91

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

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Social Media Media Marketing Startup 82

socalTECH

OCTOBER 3, 2011

The firm, headed by Steve Ellis and which was co-founded by Creative Artists Agency (CAA), said it is looking to become the personal media management platform for celebrities and influencers. Other investors in the firm are Amazon Investments and High Peak Ventures. Financial terms of the investment were not announced by the company.

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Social Media Media Funding Los Angeles 145

socalTECH

AUGUST 4, 2021

Irvine-based ThoughtWorld, a new market research and social media platform, says it has raised $2M in an angel investment round. The company, led by CEO Robert Ming, says the round gave it a valuation of $10M. The company says it launched the Alpha version of its platform on July 21st.

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Social Media Platform Research Activity 113

Startup Professionals Musings

JUNE 2, 2023

Yet everyone has limits, and every investor implicitly has similar limits on what makes a startup investable, or one to avoid at all costs. Even top big-company executives are considered high-risk in a startup environment. These historically have included work-at-home, restaurants, telemarketing and social-service providers.

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Invest Sites Technical Review Social Media 98

Tech Zulu Event

MARCH 24, 2016

For new businesses, social media marketing may seem a bit overwhelming. Here are four steps to help you get started building a great social media presence. Invest in a professional brand. Nothing cheapens a company’s brand like a pixelated logo or poor-quality branding elements.

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Social Media Media Content Guide 40

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

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Social Media Media Marketing Social Network 104

socalTECH

JANUARY 30, 2018

As part of the investment, Kelly Perdew, the founder of Moonshots Capital, has joined the board of New Knowledge. presidential elections in the summer of 2016, a year before social media companies admitted that those accounts were tied to the Kremlin-backed Internet Research Agency.

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Capital Invest Artificial Inteligence Startup 149

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Marketing Framework Social Media Media 127

Both Sides of the Table

AUGUST 11, 2021

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

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TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. i am deeply invested in the drama surrounding lil miquela and now you all have to be too. ” That was a lie.

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Social Media Los Angeles Media Geni 254

Xconomy

SEPTEMBER 17, 2019

UPS, the global package delivery giant, took a minority stake this summer in TuSimple, a self-driving trucking company, but didn’t reveal financial details. On Tuesday, the San Diego startup revealed that investment was part of an extended Series D financing round that now totals $215 million.

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Company Companies San Diego Social Media 73

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

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Social Media Media Marketing Startup 88

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Media Marketing Social Media Resource 59

TechCrunch LA

JANUARY 14, 2019

Brud , the company behind the virtual celebrity Lil Miquela , is now worth at least $125 million thanks to a new round of financing the company is currently closing. Last year the company scored at least $6 million from investors, including Sequoia Capital , BoxGroup and other, undisclosed, investors. And he’s not alone.

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Social Media Content Media Artificial Inteligence 261

TechCrunch LA

JUNE 16, 2020

But in the face of a global pandemic, every company has had to improvise and in the few months since its launch in 2019, that’s just what Bümo did. The two met in their early twenties when Nguyen was trying to launch a fashion business and Lim was solidifying her career as a social media celebrity and designer. .

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Los Angeles Class Angel Social Media 167

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Cold calling. Marty Zwilling.

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Customer Custom Marketing Startup 146

socalTECH

FEBRUARY 7, 2019

Financial details of the investment were not announced. The company says it offers up content marketing, SEO, paid marketing, social media marketing, and other related services. Power Digital Marketing is led by CEO Grayson Lafrenz and co-founder Robert Rodrigues. READ MORE>>.

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Marketing SEO Funding Social Media 113

TechCrunch LA

SEPTEMBER 9, 2019

Former New York Yankees all star Alex Rodriguez is racking up quite an impressive batting average in his new career as an investor and has added Fitplan to his roster of portfolio companies. “One of the things we’re doing as a company is moving into sports-specific training,” says Speck. ” .

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Training Social Media Los Angeles Media 199

socalTECH

MAY 20, 2014

Venice, California-basd Epoxy --which was built by former executive from Team Downey--has launched a brand new set of tools aimed at helping online video creators use social media, and also disclosed a funding round. The company did not provide other details on the funding round. READ MORE>>.

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Startup Professionals Musings

JULY 13, 2022

I continue to be amazed that more than a quarter of new businesses don’t even have a website , and many more don’t pay attention to social media, or monitor feedback on sites like Yelp. At minimum, that requires a modern website, and visibility on relevant social media sites, likely including Facebook, YouTube, and Twitter.

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Technical Review Social Media Conference Customer 142

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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Media Social Media Marketing Resource 92