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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years.

Marketing 102
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years.

Marketing 106
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How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

Scott Morrow is an Internet and startup veteran, having run such companies as Oversee.net and ThisNext, and headed up product marketing for IAC/Citysearch. When did you get involved with the company? My mandate coming on was to scale the company to reach its full potential. We grew our SEM and improved our ROI.

Pricing 256
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Five Elements of a Credible Startup Marketing Plan

Startup Professionals Musings

In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. Use social media and Search Engine Marketing (SEM) to start. There is no doubt that marketing overall has become even more critical for startups over the past several years.