Putting “Trade” Back Into Tradeshows
InfoChachkie
JUNE 6, 2011
Entrepreneurs win by changing the Rules of the Game , rather than by trying to best Big Dumb Companies (BDCs) at their own game. Entrepreneurs are encouraged to believe that they must pay top-dollar for the ideal booth location, compelling give-aways, and an imposing booth that will capture the imagination of its potential customers.
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