Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JULY 24, 2019

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. The jungle framework is a great one to set the right perspective. If you want to be feared.

Startup 94

Startup News Framework Outsource 94

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived? Why buy it?”.

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

FEBRUARY 17, 2011

I thought I’d try to offer a framework for thinking about the topic. So here’s my framework. Only … ONLY … if there’s a sense of competition on the deal. Respectfully, of course. The other thing I ask entrepreneurs to consider is what will happen to competition in a market.

Help 303

Help Startup Competition Framework 303

Startup Professionals Musings

AUGUST 21, 2013

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Startup 94

Startup Social Media Entrepreneur Framework 94

Startup Professionals Musings

JULY 24, 2012

Every entrepreneur’s first priority should be the alignment of interests across the range of constituents required for success – partners, investors, customers, vendors, and employees. Make sure the inspiration that launched your vision isn’t lost in the course of a pivot or market change. Realign all elements of the plan.

Entrepreneur 93

Entrepreneur Social Media Startup Framework 93

Startup Professionals Musings

NOVEMBER 16, 2014

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. The jungle framework is a great one to set the right perspective. If you want to be feared.

Entrepreneur 105

Entrepreneur Startup News Framework 105

Startup Professionals Musings

MAY 4, 2016

Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

AUGUST 18, 2013

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JUNE 5, 2013

The opportunity for change is huge, with everyone taking a new look at the world after the recession, but the competition is also huge, since the cost of entry is at an all-time low. Every startup needs a sustainable competitive advantage. The jungle framework is a great one to set the right perspective.

Startup 99

Startup Competition News Framework 99

Startup Professionals Musings

JULY 23, 2017

Every startup needs a sustainable competitive advantage. With no competitive advantage, startups with new ideas gaining traction are never feared, and are usually eaten for lunch as sleeping giants wake up. The jungle framework is a great one to set the right perspective. If you want to be feared.

Startup 57

Startup News Framework Entrepreneur 57

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue). You have a large number of startup customers (because when markets crash they have a funny way of going bankrupt quickly or cutting burn precipitously).

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. This can be customer acquisition cost, revenue growth, profit, or whatever other parameters are key to your success.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 6, 2013

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, including StartupAmerica , and CoFoundersLab. External forces (competitors and customers).

Entrepreneur 96

Entrepreneur Mentor Framework Web 96

SoCal CTO

JULY 23, 2012

How do we need to structure the systems to get ahead and stay ahead of the competition? What existing systems will we leverage, what programming languages, software development methodologies, web application frameworks, revision control systems, etc.? Make sure you are continuously looking at the business and customers.

CTO Coach 231

CTO Coach CTO Hire Outsource Development Develop 231