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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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7 Crowdfunding Rules That Can Boost Your Campaign

Tech.Co

Once a novelty act reserved for indie band albums and curious art projects, crowdfunding is starting to play a major role in the world of startups and new products. In fact, the majority of your work should be finished by the time you start your campaign. Rule #3: Do Your Homework. Rule #2: Launch Day is Priority #1.

Startup 93
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Every Small Business Should Celebrate the Positives

Startup Professionals Musings

Sponsored by VISA Business Running a small business as an entrepreneur is a never-ending challenge of new products, customers, competitors, and an unpredictable economy. This week is National Small Business Week in the US, so it’s a good time to celebrate your successes, and allow the rest of us to acknowledge your dedication and innovations.

Startup 92
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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. The idea actually came to him from the Yellow Pages business. So the Yellow Page business was always “pay for placement.&#. Insider Pages.

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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Nanea help leadership roles at EA (SVP, COO Global Online), Gaikai (Chief Product Officer, Chief Strategy Officer), JAMDAT (SVP), Machinma (COO) and currently textPlus (President & COO – including leading engineering and product). Here are some things we discussed: User experience focused product management.

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Interview with Adam Lieber, Webtide

socalTECH

We give them options and advice on the best course to reach their goals, such as responding quickly and getting to market faster. We also provide production support, and we're also very proactive in monitoring items that might affect them, supporting the specific versions of software they are running. We're also growing and hiring.

IBM 100