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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Treat every customer exceptionally before they complain. Even the best marketing doesn’t do it.

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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

Truly satisfied customers are a joy to every business person. Love that sustainable competitive advantage. Working on that unique design, or completing the breakthrough for an innovative patent, are moments of inspiration that you will never forget, especially if they become your competitive edge. A business model that works.

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10 Self-Assessment Checks For Aspiring Entrepreneurs

Startup Professionals Musings

You will be controlled by your customers, investors, lenders – and you are personally responsible for answering to all of them, all of the time. Remember, the buck always stops with you. Examine the marketplace and your competition. Say hello to multiple new bosses. When you start your own business, you are no longer in control.

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10 Entrepreneur Risks Worth Taking in Every Startup

Startup Professionals Musings

This is the origin of the “first movers” competitive advantage. The sharpest entrepreneurs have a knack for viewing the world from the perspective of their customers. It’s easier than dislodging well-recognized existing products, and waiting for customer change, even if your solution is better. Buck the conventional wisdom.