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Tuesday, March 20, 2012 -- Competitive Intelligence: 007 Market Intel. Your mission, should you choose to accept it, is to estimate market size, competitive market share, how many potential customers are there, and price points. Several case studies will be presented, although the names will be changed to protect the innocent.
Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.
Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.
Other writers, like Guy Kawasaki, have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent over-enthusiasm or over-confidence that can kill your deal. It always amazes me how an entrepreneur can define his market opportunity so broadly, then assess his competition so narrowly in the next breath.
billion company in the brutally competitive beauty industry, especially one with such broad appeal. Glossier’s management has faced well-deserved scrutiny for failing to support members of its retail staff, leaving them to endure racist treatment from customers. Glossier’s commoditized feminism aside, it’s no easy task to launch a $1.8
Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.
Investor due diligence on a startup is not a mysterious black art, but is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. Taking on equity investors to fund your company is much like getting married – it is a long-term relationship that has to work at all levels.
Due diligence is going the next step, to meet and interview all key members of the team, visit the business location and follow-up with early customers and advisors. Customer and market interaction. Investors will test your relationship with real customers, based on the data you provide.
This would include removal of defaming items that have been published maliciously about innocent victims and companies, and just plain errors in data which may harm your company or your personal profile. The legal hiring market is very competitive.” hiring officials use the Internet in vetting job applications.
With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.
With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.
With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.
Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Lead with your intent to offer the solution free to customers. Of course, customers love free, but investors hate it. Skip the hype.
A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Some companies use lawsuits as an arrow in their competitive quiver. but They Make Great Guard Dogs.
With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. The broad-brush push-marketing is no longer competitive. The very best marketing is word-of-mouth from your very happy customers. Build word-of-mouth into your product or service.
Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. It’s so car dominated and hungry for alternatives to the automobile.”. See, I told you it was personal!
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