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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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10 Key Metrics To Take a Startup to the Next Level

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 106
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Poorly implemented this category was the definition of shelfware. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. Growth markets have a way of fooling us all. Most importantly – YOU need to care.

Marketing 354
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The Changing Venture Landscape

Both Sides of the Table

By definition?—?I’m The market definition has changed but what we do mostly hasn’t. One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued? Are we in a bubble?” That used to be called A-round investing.

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7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

How does any entrepreneur define the right balance, and then measure their performance against real metrics? The real opportunity for entrepreneurs is to provide solutions that solve a problem better than the competition, while also providing sustainability and social responsibility. The whole can be greater than the sum of the parts.

Startup 110
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

In today’s highly competitive ad environment, both content and data are kings. What kind of clients are definitely not a good fit? But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment. The key takeaway?

Commerce 211
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Customer-Centric Strategies Win Over Product-Centric

Startup Professionals Musings

One of the keys to a successful customer-centric strategy is understanding and measuring your customers lifetime value (CLV), since customers are definitely not all the same. With the advice in this book, and by avoiding the mistakes discussed here, you can get started today with a big leg up on your competition.

Custom 85