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6 User-Centered Design Guidelines To Thrill Customers

Startup Professionals Musings

Much has been written about product design, but designing the total experience from the front rarely happens yet. In the classic book, ā€œ X: The Experience When Business Meets Design ,ā€ Brian Solis details how to design the whole experience, rather than just the product. Make user-centered design processes iterative.

Design 105
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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

From my consulting with entrepreneurs in Europe and other countries, Iā€™m convinced that we all could benefit from adapting to meet their environments. I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones.

Capital 138
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10 Principles Define You As A Design Thinking Leader

Startup Professionals Musings

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A classic survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organizationā€™s design vision.

Design 106
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newmanā€™s classic book ā€œ Do It! Donā€™t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newmanā€™s classic book ā€œ Do It! Donā€™t fall into the marketing-speak trap. Good marketing is not rocket science.

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5 Startup Challenges That Derail Many Entrepreneurs

Startup Professionals Musings

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I donā€™t want to appear to be a downer , Iā€™m not sure how to properly warn people ahead of time to be on the alert for these challenges. Too many entrepreneurs think that expert external advisors are suspect, or will slow them down.

Startup 131
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10 Key Strategies For Innovation Leadership By Design

Startup Professionals Musings

As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organizationā€™s design vision.

Design 97