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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Customers won’t buy what they can’t find or don’t understand.

Product 141
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Music Prodigy Beats 70 Startups To Bring Music Education Technology to the Masses

Tech Zulu Event

Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards. It also won the 2011 Appy Award in education and the 2011 About.com’s Readers Choice Award. Winning Combination.

Education 106
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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value. Every customer has a sense of what a solution should cost, based on competition, and the cost of doing nothing. These fears need to be offset by good marketing, education on benefits, and successful case studies.

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8 Entrepreneurship Principles For Anticipating Change

Startup Professionals Musings

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. It requires an attitude of self-education, versus an assumption that someone else will provide the education. The Internet and the current information wave have changed everything.

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6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. If you study the Amazon 1-click patent long enough, you’ll likely find something of your own worth patenting.

Ideas 171
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8 Learning Principles To Keep You Ahead Of The Game

Startup Professionals Musings

Either they are never really ready to commit, study an opportunity until it has passed, or fail with tools and techniques from a bygone business era. It requires an attitude of self-education, versus an assumption that someone else will provide the education. The Internet and the current information wave have changed everything.