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Don’t Underrate The Value Of A Startup Plan Document

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Startup 102
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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90
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Here Is When Your New Business Needs A Written Plan

Startup Professionals Musings

Based on my experience as an investor and mentor to aspiring entrepreneurs in Silicon Valley and elsewhere, one of the quickest ways to kill your credibility and your startup is to offer a poorly written business plan, or none at all. An entrepreneur who can’t manage a plan, probably won’t be able to manage the new business.

Sample 137
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Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in Entrepreneurs Shouldn't Pitch Their Ideas To Venture Capitalists , most sophisticated investors place their bets on people rather than opportunities.

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7 Winning Business Writing Pointers For Entrepreneurs

Startup Professionals Musings

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. In the competitive realm of business, you only get one chance to make a great first impression. Keep your writing voice friendly and courteous.

Writing 125