Startup Professionals Musings

JANUARY 18, 2023

In this context, even “satisfied” is only a “meets-minimum,” and does not put you ahead of your competition. Even the best marketing doesn’t do it. This means real customer value emphasis in all interactions and marketing, versus low price and price concessions. Make sure non-contact experiences match face-to-face.

Competition 109

Competition Services Customer Custom 109

Both Sides of the Table

DECEMBER 11, 2022

Something happened in the past 7 years in the startup and venture capital world that I hadn’t experienced since the late 90’s — we all began praying to the God of Valuation. How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? What happened? It was 1991.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

TechCrunch LA

AUGUST 19, 2019

The startup has raised $1 million in seed funding from RXBAR founders Peter Rahal and Jared Smith, CXT Investments, and Lean Luxe founder M. Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.”

Startup 217

Startup Seed Funding Los Angeles Competition 217

Startup Professionals Musings

FEBRUARY 12, 2023

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

Startup 124

Startup Writing Entrepreneur Ideas 124

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

Startup Professionals Musings

DECEMBER 14, 2019

Don’t bash the competition. Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. They are also seeking to find out how you handle one of the many tough questions that a new founder will get in today’s market.

Competition 120

Competition Patents Resource Invest 120

Startup Professionals Musings

JUNE 2, 2021

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

Marketing 170

Marketing Startup Examples Customer 170

Startup Professionals Musings

FEBRUARY 5, 2021

Thus, financial projections for up to five years are a necessary element in every business plan. Per the words of an old country song, “if you don’t know where you’re going, you will probably end up somewhere else.” If you are losing money on every unit, it’s hard to make it up in volume. Forecast sales-volume expectations.

Startup 147

Startup Pricing Sales Statistics 147

Startup Professionals Musings

MAY 1, 2021

I’m fully convinced that both inspiration and perspiration are always required in a startup. Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Starting a business may be fun, but it’s not easy.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

SEPTEMBER 21, 2020

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entrée for the first time – you need a recipe, even though it may look simple. Yet you may not be so sure where to start, and how to put it all together. You need a good cook, good marketing, and first-class service.

Startup 156

Startup Coach Metrics Marketing 156

Both Sides of the Table

AUGUST 28, 2009

This is part of my ongoing series Startup Lessons. I started my first company in 1999 in London at the height of the dot com craze. Buzzsaw (owned by Autodesk) raised $90 million and was making weekly noise in the market. It didn’t add up to me. Bad morale is the enemy of any company let alone a start up.&#.

Startup 331

Startup Press Customer Custom 331

Startup Professionals Musings

NOVEMBER 4, 2022

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. You need to have a technical genius on the team to get your startup product off the ground. The sales professional. The financial suit.

Technical Advisors 123

Technical Advisors Startup Outsource Development High Tech 123

Startup Professionals Musings

AUGUST 12, 2019

Most entrepreneurs are quick to assert to potential investors that their product or solution will kill the competition, but unfortunately your opinion alone is not enough to convince most experienced investors. First of all, you need some convincing market research that your solution addresses a real and growing problem.

Competition 86

Competition Patents Startup Customer 86

Startup Professionals Musings

OCTOBER 16, 2023

Thus, financial projections for up to five years are a necessary element in every business plan. Per the words of an old country song, “if you don’t know where you’re going, you will probably end up somewhere else.” If you are losing money on every unit, it’s hard to make it up in volume. Forecast sales-volume expectations.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

JANUARY 23, 2021

Ironically, as a startup investor and mentor, I have seen too many failures caused by just the opposite – too much money spent too soon, taking time to get product perfection, and assuming customers will wait. How many times have you actually made up work to keep an idle person busy? Rethink or reframe the challenge. Marty Zwilling.

Startup 164

Startup Resource Entrepreneur Competition 164

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. My first startup was no different. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different.

Sales 382

Sales Help Startup Pricing 382

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 5, 2020

As a mentor to entrepreneurs, I tend to see many of the same obstacles appearing in every new startup, and since I don’t want to appear to be a downer , I’m not sure how to properly warn people ahead of time to be on the alert for these challenges. Even the strongest relationships are often tested and broken by the stresses of a new startup.

Startup 131

Startup Entrepreneur Examples Customer 131

Startup Professionals Musings

SEPTEMBER 15, 2021

But very quickly, it is becoming obvious to startups that the value and satisfaction exceeds the costs. To legally facilitate startups who want to give top priority to socially conscious solutions, thirty-five states, starting with Maryland way back in 2010, have passed legislation allowing incorporation as a Benefit Corporation (B-Corp).

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

FEBRUARY 14, 2021

This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable. First to market, for example, is not normally a sustainable advantage for startups. All of these are competitors in terms of speed, price, or luxury.

Competition 166

Competition Funding Startup Patents 166

socalTECH

MAY 28, 2013

In real life, you can just about bargain a price for anything you want to buy--a car, a house, even that new stereo from your local electronics store. We caught up with CEO and Co-founder Joe Marrapodi to hear more. Joe Marrapodi: GreenToe is a name your own price marketplace for products. But, online, that''s not the case.

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

MAY 29, 2022

In the old days, every entrepreneur planned on taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is finally up from the dead zone of the last two decades, and is now double the rate back in 1999. Startups going public are laid open to competitors and critics.

Startup 98

Startup Report IBM IBM 98

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. The rewards are in the form of co-marketing dollars and commission spiffs. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. The “D” word - Discounts. I buy my cars in December.

Pricing 100

Pricing Startup Sales SaaS 100

Startup Professionals Musings

JUNE 18, 2023

I realized a while back that creating a new company for the first time is a lot like whipping up a great dinner entree for the first time – you need a recipe, even though it may look simple. Yet you may not be so sure where to start, and how to put it all together. You need a good cook, good marketing, and first-class service.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

OCTOBER 4, 2023

Ironically, as a startup investor and mentor, I have seen too many failures caused by just the opposite – too much money spent too soon, taking time to get product perfection, and assuming customers will wait. How many times have you actually made up work to keep an idle person busy? Rethink or reframe the challenge. Marty Zwilling

Resource 112

Resource Ideas Competition Entrepreneur 112

Both Sides of the Table

JANUARY 29, 2010

I started the series talking about what I consider the most important attribute of an entrepreneur : Tenacity. Competitiveness - One attribute that I believe most VCs look for in entrepreneurs is competitiveness. If you stumble on to a really good idea believe me it will get competitive really quickly. I know I do.

Competition 296

Competition Entrepreneur Startup GRP Partners 296

Startup Professionals Musings

FEBRUARY 23, 2020

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. These principles include the following: Free and ultra-low cost may no longer be competitive.

Marketing 124

Marketing Customer Custom Competition 124

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

Both Sides of the Table

MARCH 31, 2012

Her post is short & well written so definitely worth a read if you’re a startup person and want to hear some sensible views on sales. My list of excuses includes: product, pricing, competition and lack of sales support. However, I advocate a more nuanced approach for early-stage startup teams” 1.

Startup 319

Startup Sales Course Competition 319

Both Sides of the Table

JUNE 5, 2011

2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. You can be pissed off, but I don’t set prices.

Startup 336

Startup Pricing Technical Review Marketing 336

InfoChachkie

JANUARY 5, 2015

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. Price = Value. How Much For A Rib?

Pricing 100

Pricing Product Startup Customer 100

Startup Professionals Musings

MAY 17, 2020

These things outside your control do happen, but based on my years of experience as a startup advisor and angel investor, I still see too many strategies leading to failure that are inside the entrepreneur decision realm. I certainly agree that starting a business is fraught with risk, and none of us get it all right the first time.

Startup 174

Startup Writing Entrepreneur Ideas 174

Both Sides of the Table

SEPTEMBER 23, 2010

They might not actively “collude&# and say “let’s collectively keep the price down&# but in the resulting discussion pricing information will flow – whether intentional or not. They’re not in search of price fixing or collusion, they’re in search of diligence information about the company.

Pricing 292

Pricing Entrepreneur Technical Review Venture Capital 292