Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. You’d imagine that companies selling tons of shelfware would quickly meet their deserved fate in the market, yet the spin around a category of software can fool buyers into thinking they “must have this product to compete.”

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

AUGUST 5, 2013

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve. Mix things up.

Entrepreneur 93

Entrepreneur Startup Outsource Development Sales 93

Startup Professionals Musings

JULY 6, 2012

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve. Mix things up.

Startup 94

Startup Outsource Development Sales Social Media 94

Startup Professionals Musings

AUGUST 31, 2018

This experience includes browsing your website, social media interactions, the sales process, as well as your support and follow-up. Instant global communication now makes it easy to reach new markets without rethinking your entire product strategy. Pursue strategic alliances and partnerships. Don’t let it be yours.

Examples 67

Examples Customer Custom Software Review 67

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) Enjoyed this post?

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 28, 2011

If you are in this category, first know that you are not alone, but then you need to take a look at the advice given by Patricia Sigmon in her new book “ Six Steps to Creating Profit: A Guide for Small and Mid-Sized Service-Based Businesses.” It’s important to stand up to competition and wear your reputation on your sleeve.

Tips 92

Tips Startup Services Outsource Development 92