Remove Competition Remove Mobile Remove Product Remove Social Media
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

In case you hadn’t noticed, the key elements of a competitive advantage for your business have changed as businesses move online, and your domain is instantly global. As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Mobile and global are driving all of these in innovative new ways to grow your business.

Mobile 173
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Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. You provide the free app in the App Store that gives subscribers mobile access to your service. Commoditize complementary products. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Mobile 126
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.

Marketing 114
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8 Work Trends Driven By New Ventures And Competition

Startup Professionals Musings

Both are required to stay competitive. Reward shorter hours of high productivity. Peer pressure keeps productivity standards high. Encourage people to work where and when they are most productive. Encourage people to work where and when they are most productive. Mobility and connecting to work via the ‘cloud.’

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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.”

Startup 126