Remove Competition Remove Sales Remove Sample
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Some Thoughts about Selling at Startups

Both Sides of the Table

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319
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Three Epic Startup Battles With SoCal Players

socalTECH

Whoever wins, these are some of the local firms in interesting markets--and their tough, well-backed head-to-head competition--worth watching. HauteLook, one of the first firms to capitalize on the sample/private sales market, is already profitable and is growing rapidly. DocStoc vs. Scribd. DocStoc - Profile.

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7 New Venture Strategies Improve The Odds Of Survival

Startup Professionals Musings

Every investor has his own list, usually based on his own very small sample, or simply his gut feeling. A large market means at least $500 million in potential sales if the company is asset-light, and $1 billion if it requires plenty of property, plants and equipment. Choose a large market in a growth industry.

Startup 170
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Adding Slides Does Not Enhance Your Investor Pitch

Startup Professionals Musings

Competition and sustainable advantage. List and position your competition, or alternatives available to the customer. Highlight your sustainable competitive advantages, and barriers to entry. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans.

Slides 99
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Ten Slides Make a Killer Investor Presentation

Startup Professionals Musings

Competition and sustainable advantage. List and position your competition, or alternatives available to the customer. Highlight your sustainable competitive advantages, and barriers to entry. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans.

Slides 94
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Limit an Investor Pitch to 10 Pages and 10 Minutes

Startup Professionals Musings

Competition and sustainable advantage. List and position your competition, or alternatives available to the customer. Highlight your sustainable competitive advantages, and barriers to entry. Marketing, sales, and partners. Describe marketing strategy, sales plan, licensing, and partnership plans.

Slides 93
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Entrepreneurs Need Focus on Their Business Model

Startup Professionals Musings

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Gather some representative customer contacts, and give them your best sales pitch, including price, channel, and support. Sample trade show or user group. Use focus groups.