Startup Professionals Musings

APRIL 21, 2023

Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

MAY 9, 2022

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 123

Customer Custom Services Training 123

Startup Professionals Musings

MARCH 10, 2023

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Show that you have a process to hire, fire, and train others as required. Marketing, sales, support, and service operations.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

TechCrunch LA

APRIL 9, 2020

general manager ( Stefano Benatti ) — filled more orders in the first two months of 2020 than all its sales for 2019, according to Cevolini. The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. Track competition is a secondary arena for Energica. In the U.S.,

Technical Review 277

Technical Review Competition Demand Sales 277

socalTECH

OCTOBER 11, 2010

Last week, the University of Southern California 's Viterbi School of Engineering announced that it had established a new, business plan competition, the Maseeh Entrepreneurship Prize Competition ([link] specifically aimed at students in the engineering school. Why a business plan competition, and why in engineering school?

Competition 154

Competition Southern California Mentor USC 154

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 111

Startup Training Services Writing 111

Startup Professionals Musings

DECEMBER 2, 2022

A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing. Be specific on sales channels and marketing initiatives. Competition. Think broadly here, like planes versus trains. How will you reach your customers?

Sales 102

Sales Customer Custom Outsource 102

Startup Professionals Musings

JULY 25, 2020

Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage.

Startup 174

Startup Training Services Writing 174

Startup Professionals Musings

OCTOBER 16, 2023

Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations. This should always be a “bottoms-up” commitment from your sales team, not your own optimistic guess.

Startup 116

Startup Pricing Sales Statistics 116

Startup Professionals Musings

JUNE 7, 2020

Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Show that you have a process to hire, fire, and train others as required. Marketing, sales, support, and service operations.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

Startup Professionals Musings

JUNE 23, 2021

Here are my recommendations for training and managing your team to keep their delivery memorable for customers, as well as profitable for your business: Hire team members who enjoy customer interaction. Provide training, tools, and required decision authority. Relationships also build loyalty, get referrals, and drive more sales.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JULY 4, 2021

Waste in a startup is any activity that burns resources, but creates no value or competitive advantage in the eyes of customers. Trying to do too many things with too few resources, usually means the startup will not shine at anything, and will not survive the competition. That’s a deadly waste you can’t afford. There is no cushion.

Startup 161

Startup Resource Training Entrepreneur 161

Startup Professionals Musings

SEPTEMBER 1, 2023

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. Your competition is global, so today’s customers are demanding world-class service. Find the best of the best models, and aim even higher.

Customer 106

Customer Custom Startup Competition 106

Startup Professionals Musings

NOVEMBER 4, 2022

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Advisors 123

Technical Advisors Startup Outsource Development High Tech 123

Berkonomics

JULY 18, 2019

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 120

Patents Resource Training Advertising 120

Startup Professionals Musings

DECEMBER 13, 2020

The challenge is to transform and hardwire your entire team to think in these terms, rather than the default focus on distinct towers of product quality, closing the sale, or fixing a complaint. Your competition is global, so today’s customers are demanding world-class service. Find the best of the best models, and aim even higher.

Customer 168

Customer Custom Services Startup 168

Startup Professionals Musings

AUGUST 16, 2019

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 84

Customer Custom Training Satisfaction 84

Startup Professionals Musings

FEBRUARY 5, 2021

If you don’t have a destination, don’t waste your money trying to get there, and don’t expect anyone to support you along the way Projecting financials is a natural extension of the homework every entrepreneur needs to do on customer opportunity size, product costs, pricing, competition and customer value. Forecast sales-volume expectations.

Startup 147

Startup Pricing Sales Statistics 147

Both Sides of the Table

JULY 21, 2014

The problem with shelfware is that if you have great sales people, you have raised tons of VC money from prominent investors, you have some marquee clients and you thus likely have some great press about you it can be hard to tell true success from that which is ephemeral. Did they do a major training program? Sales Startup Lessons'

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

JUNE 18, 2023

In all cases, don’t skip the basic training. Have you projected sales and marketing costs, cash flow, and capital requirements? Follow the “how to” instructions above for combining the ingredients, combined with you own “special sauce” (competitive edge), and I’m sure you will deliver a tasty dish, on time and with a profit.

Startup 112

Startup Coach Metrics Marketing 112

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. These start with your brand image, search visibility and process, and extend to the actual sales transaction. Seek customer feedback on ways to improve value and satisfaction. Seek to dominate your market over competitors.

Customer 91

Customer Custom Marketing Startup 91

Startup Professionals Musings

JANUARY 29, 2021

Whether it be in person, on the phone, or implied in your marketing, your people and their engagement level is the key driver of customer loyalty, advocacy, and sales growth. People-centric leaders realize that the right motivated and accountable people are their real competitive advantage. Even process changes require people first.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. In the end, engagement drives customer retention, sales, growth and profit. The right people make productive processes, not the other way around. What goes around, comes around.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

OCTOBER 30, 2022

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. Make sure you adopt the right hiring practices and training to keep your team responsive.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

APRIL 2, 2021

The alternative is to create systems and processes , starting before the first customer arrives, and providing the resources, documentation, and training to every team member as they come on board. Thus I was pleased to see a new book, “ SYSTEMology ,” by David Jenyns, who was trained by the master in business strategy, Michael E.

Startup 107

Startup Training Guide Sales 107

Startup Professionals Musings

FEBRUARY 9, 2020

It takes a long immersion in the marketplace for someone to be a true insider, understand the subtleties of the competitive landscape, recognize the people who are true assets (independent of titles), and look through the propaganda of technical collateral and PR campaigns. The sales professional. The financial suit.

Technical Advisors 123

Technical Advisors Outsource Development Startup High Tech 123

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

NOVEMBER 28, 2022

Hiring requirements must be anticipated and implemented with the same precision and tracking as manufacturing volumes, sales leads, and customer service. Crisis mode hires too often get done without due consideration for strategic fit, training requirements, and cultural considerations. It won’t happen by default. Marty Zwilling.

Organization 104

Organization Satisfaction Entrepreneur Screening 104

socalTECH

APRIL 26, 2017

My background is I was a sales rep in this industry for fourteen years, with Nikon. The first thing you are trained on, is to qualify customers and figure out if they need upright or inverted microscopes. We got first place in that competition, and they followed up with a $2M investment in the form of a convertible note.

Tech Coast Angels 124

Tech Coast Angels Startup Sales Slides 124

Tech.Co

NOVEMBER 17, 2017

PerfectCube is a retail data analytics platform that gives retail owners and managers quick access to meaningful data that helps them succeed in a highly competitive market. How do cloudy days affect sales? How do windy days affect sales? Any business, small or large is vulnerable today. Chui (San Francisco, CA).

Artificial Inteligence 93

Artificial Inteligence Startup Platform Training 93

Startup Professionals Musings

SEPTEMBER 21, 2020

In all cases, don’t skip the basic training. Have you projected sales and marketing costs, cash flow, and capital requirements? Follow the “how to” instructions above for combining the ingredients, combined with you own “special sauce” (competitive edge), and I’m sure you will deliver a tasty dish, on time and with a profit.

Startup 156

Startup Coach Metrics Marketing 156

Startup Professionals Musings

AUGUST 27, 2017

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver memorable experiences to their customers. They have to out-behave and outperform your competition. Gregg Lederman, in his classic book, “ ENGAGED!:

Customer 69

Customer Custom Training Satisfaction 69

Berkonomics

AUGUST 23, 2012

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes.

Patents 159

Patents Training Resource Advertising 159

Startup Professionals Musings

APRIL 18, 2021

Others stage elaborate “training” sessions, to “assure” that everyone tells the same story. Sales and marketing strategy. An investor will try to get an independent reading on competition, barriers to entry, price sensitivity, and what percentage of the market your company can expect to capture.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Both Sides of the Table

NOVEMBER 3, 2010

The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO. I was the laggard.

Sales 296

Sales Pricing Startup Customer 296

Startup Professionals Musings

AUGUST 18, 2018

Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Training and coaching. From time to time, include customers and sales members in ideation sessions. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64