Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

FEBRUARY 25, 2017

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

FEBRUARY 7, 2013

In the same year they won Business Insider’s Startup competition. And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough. I was standing with him when he won the TechCrunch 50 award. Nice sweep! But Ethan had left by the time of the acquisition.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 90

Marketing Startup SEM Blogging 90

Both Sides of the Table

APRIL 4, 2011

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Do you have a customer referral program? If so, make sure you can track which leads come from this. SEO is seldom “free.”.

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Metrics Startup SEO Customer 346

socalTECH

SEPTEMBER 14, 2009

So, we created a site which not just aggregates, but also organizes activities by type, category--land, sea, air--and things like competition, family, culture, adrenaline--to really narrow down the possibilities for what you're looking for. It's migrated onto the web in Hawaii, a simple migration, but no one had done it here yet.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

MARCH 26, 2010

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 56

Marketing SEM Blogging Design 56

Both Sides of the Table

MARCH 11, 2011

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

MARCH 23, 2013

It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Another alternative was added a couple of years ago to mitigate the problem of people clicking just to get paid (click fraud). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90