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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. I frequently work on networking through the social web and building new relationships that will foster knowledge gathering or business growth. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner.

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7 Steps To Creating An Effective Personal Brand Today

Startup Professionals Musings

Since the start of the digital revolution several years ago, when the Internet and social media gave everyone instant access to you as well as your business, I have recommended personal branding as a basis for survival and thriving in this new world. Use the same mindset with new team members and customers. Don’t be too humble.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). billion email accounts. THE FULL STORY.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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8 Key Ingredients to a Profitable Consulting Business

Startup Professionals Musings

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Use visibility and social media to pull clients in. They expect reviews and testimonials from other clients.

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10 Entrepreneur Attributes That Will Make You A Star

Startup Professionals Musings

Elon Musk via Flickr by TED Conference To be successful as an entrepreneur, you don’t have to be a fabulous person, but it helps. But the entrepreneurs that have it, including Elon Musk and Richard Branson, seem to be able to effortlessly get team members, investors, and customers to follow them anywhere. Have a big bandwidth.

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Creating A Better Digital Marketing Strategy For Your Business

Tech Zulu Event

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. Instead, decide exactly which customers you want to approach, then exactly how you want to approach them. Even social media needs some cash to run properly. But what exactly does that entail?

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