Why You Shouldn’t Launch Your Startup at a Major Tech Event
Both Sides of the Table
FEBRUARY 2, 2013
That means a slew of companies will be preparing to launch their new products or announcing their companies at the annual SXSW conference in Austin, Texas. So this post is about how to best craft a strategy to launch at SXSW but you could substitute most major conferences like CES if you want. It’s February now. Exec Summary.
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