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Doing the Right Thing > Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic — not always results.

Activity 164
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323
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Some Reflections on VC Investment Decisions

Both Sides of the Table

And there’s conferences. Oh, the conferences. Web Summit. And when the press releases and the attaboys wear off it still comes down to real work. Just because the press says it is so doesn’t make it so. ” nor be dissuaded the presses views about a company or industry. Fortune Brainstorm.

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Connecting with People and High Level Communication (A TechCrunch Disrupt 2012 Experience)

Tech Zulu Event

Every conference is different. This was my second TCDisrupt conference, however my first attending as press. This was my second TCDisrupt conference, however my first attending as press. The visible press pass label is a people magnet – most people you pass want to talk, discuss, pitch. Stay in Touch.

Press 103
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Announcing Silicon Beach Fest! | June 21-23

Tech Zulu Event

Press: Techzulu @ Coloft. TechZulu interviews; press lounge. Content : Web / viral videos TBA. Help with logistics : We’ll need a Volunteer Coordinator, Registration Coordinator, and tons of volunteers (who’ll all get comped to attend the conference). Influencer (PromoJam) @ Tech Cube : social tools.

Startup 106
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Interview with Marc Friedmann, SciVee

socalTECH

However, it's a very large market--we peg it at around $11 billion a year, and some estimate it to be as big as $20 billion a year, including scientific journals, academic journals, scientific societies, and conferences. They got an NSF grant, and basically started up the original web site, as a video web site.

Journal 124
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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Final le web london (june 2013) from Mark Suster. The press will romance the topic and then spurn it. The 20-minute video of my presentation is here if you’re interested. Will this Trend Last?

Marketing 361