Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Measuring is all about return-on-investment (ROI).

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Invest your time in networking online, as well as offline.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

socalTECH

OCTOBER 11, 2018

Los Angeles-based Moonshots Capital , the venture capital investment firm led by Kelly Perdew and Craig Cummings, has raised its first official fund, a $19M seed stage venture fund. The firm--which has been making investments even before raising the official fund, announced today--has already made four investments out of the new fund.

Artificial Inteligence 133

Artificial Inteligence Capital Funding Social Media 133

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas.

Social Media 261

Social Media Content Media Artificial Inteligence 261

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. View this post on Instagram.

Platform 210

Platform Social Media Netflix Content 210

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 10, 2023

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 138

Technical Review Startup Innocal Offshore 138

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. One of these experts, David T. Display advertising. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

MAY 14, 2023

Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day. Use social media for early marketing.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

socalTECH

JUNE 8, 2020

in a funding round led by Octopus Ventures, and also which also included Experian Ventures, Cherry Tree Investments, Dig Ventures, Mucker Capital, Unlock Venture Partners, TechStars and Wavemaker Partners. We wanted to make the topics, information, and content relevant to people as they came into the ecosystem. What is Stackin'?

Content 124

Content Social Media Startup Artificial Inteligence 124

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

OCTOBER 5, 2014

Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cashflow personally every day. Use social media for early marketing.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

socalTECH

FEBRUARY 19, 2020

Snap says that those 10 companies were receive $150,000 in equity investments, mentorship from Snap and others, space in Los Angeles, as well as other support. Venice-based Snap announced the third class of its Yellow startup accelerator class on Wednesday, naming ten companies to participate in its annual 14-week program in Los Angeles.

Class 127

Class Venice Los Angeles Equity 127

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Investors invest in the jockey, more than the horse. People don’t spend that much time on facts.

Startup 117

Startup Social Media Guide Content 117

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat. Image: Wikipedia.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

MAY 11, 2020

Struggling entrepreneurs are often so happy to get a funding offer that they neglect the recommended reverse due diligence on the investors. Reverse due diligence on the investor is a comparable process whereby the entrepreneur seeks to validate the track record, operating style, and motivation of every potential partner.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Tech Zulu Event

DECEMBER 28, 2012

Most of the time the advice you are looking for is from a successful entrepreneurs who might be so busy to be reached. The starup offers online entrepreneurial networking opportunities by introducing professionals with expertise (Advisors) to those seeking business advice (Entrepreneurs). Which startups or entrepreneurs have signed up?

Entrepreneur 89

Entrepreneur Startup Paramount Social Media 89

Startup Professionals Musings

SEPTEMBER 24, 2014

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Investors invest in the jockey, more than the horse. business business plan entrepreneur investor technology' Marty Zwilling.

Entrepreneur 119

Entrepreneur Technical Review Statistics Startup 119

Startup Professionals Musings

AUGUST 19, 2020

Desperate entrepreneurs lose their leverage and die young. As a mentor to many entrepreneurs and startups, here are my best recommendations for keeping the burn rate low, planning ahead and maintaining credibility with investors: Manage cash flow personally every day. Use social media for early marketing.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

DECEMBER 18, 2022

Many new entrepreneurs are so excited by their latest idea that they can’t resist contacting every investor they know, assuming the investor will be equally excited and want to contribute immediately. Investors invest in the jockey, more than the horse. Both of these approaches are a waste of your time and theirs.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

AUGUST 2, 2017

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Your challenge is to provide credible content, sources, and assistance. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. However, artists are not incentivized to give content away form free.

Social Media 217

Social Media Startup Platform Media 217

Startup Professionals Musings

AUGUST 8, 2016

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. My view is that the purpose of every business is to make a profit, as fuel for growth, sustainability, and social impact. The best business models benefit social needs as well as business needs.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Daradiction

DECEMBER 30, 2009

Ever since two friends and I staged a two-week jaunt around the Midwest to attend a great new conference earlier this year, I’ve been more and more aware of a growing trend: the social media road trip. As promised, here are ten must-haves for planning and executing a successful social media road trip.

Social Media 62

Social Media Media Technical Review Content 62

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

socalTECH

APRIL 14, 2010

Working with brand partners and viewers, they find that we're providing the content they need in terms of readers and brand partners, such as getting to moms interested in the green movement, moms specifically interested in beauty products, etc--where they can create a more intimate relationship with readers. Also, we have lots of content.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

InfoChachkie

JUNE 3, 2013

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. Wow, we''ve heard about your newsletter, and it seems to be motivating and inspiring entrepreneurs around the country. Here''s how they pulled it off. crawl(ing) up.". Lessons Learned.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

NOVEMBER 10, 2014

Many entrepreneurs seems to be convinced that the “crowd” of regular people using the Internet will somehow solve their startup funding needs, when they sense a lack of interest from accredited investors. But safely seeking equity investments from the crowd via the Jobs Act of 2012 is problematic and has still not been defined.

Funding 101

Funding Equity Entrepreneur Invest 101