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Gravity Debuts Content Personalization API

socalTECH

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. in a Series B funding round in October. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

Content 168
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How Epoxy Is Helping Content Creators Make Their Video More Social

socalTECH

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215
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EdgeCast Gets $54M For Content Delivery Efforts

socalTECH

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. The new funding was led by Performance Equity Management, and also included existing investors Menlo Ventures and Steamboat Ventures. READ MORE>>.

Content 150
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AudioMicro Scores Funding From Stock Photo Site Fotolia

socalTECH

The $750,000 funding round also included prior investor DFJ Frontier. As part of the funding, Oleg Tscheltzoff, the co-founder and CEO of Fotolia, has joined AudioMicro's board of directors. Fotolia is an online microstock photography website, which allows users to license photos for their projects. READ MORE>>.

Sites 167
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GaiKai Gets $5M In Funding

socalTECH

Aliso Viejo-based Gaikai , a startup developing technology to play computer games online in a web browser, has raised $5.0M in a funding round, according to a regulatory filing by the firm Tuesday. Tags: gaikai venture capital content game videogame video lasky jamdat benchmark.

Funding 150
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Lynda.com Inks Massive, $103M Funding Round

socalTECH

According to Eric Robison, the firm's CEO, the funding round will go towards increasing the firm's global reach and expanding content. Meritech Capital also participated in the funding. As part of the big new funding, Andrew Braccia of Accel and Vic Parker of Spectrum have both joined the company's board. READ MORE>>.

Funding 178
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Why Sidevision Is Tying Content, E-Commerce Together, with Justin Wu

socalTECH

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. With our backend tools we can push products to the front of videos, allowing content providers to drive shopping activity. READ MORE>>.

Commerce 153