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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Every year, a personal Upfront Summit highlight is getting to sit down with experts in a field I care about. raised (more on that later), and the A-list names they’ve signed up for their first batch of content, they’ve certainly raised a lot of expectations and more than a few opinions. They’re primarily thinking about 7 AM?—?7

Content 244
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Snap’s Yellow accelerator debuts its third batch of investments

TechCrunch LA

The group occupies some familiar spaces for past investments, with a focus on niche social communities, mobile media tools and augmented reality. Snap investment Hardworkers. Su said that shifting to a fully online program was a bit of a shock to the program, which was about one month in when COVID-19’s impact worsened stateside.

Invest 237
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Business success is all about meeting the needs of the modern buyer, who is more informed, has access to more choices, and is ever smarter about making purchasing decisions. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174
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Why The Media Has Been Wrong About YouTube Networks

Both Sides of the Table

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

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10 Tips For Crafting An Investment Grade Venture Plan

Startup Professionals Musings

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. For minimum content, see my original article “ These 10 Key Elements Make a Business Plan Fundable.” For minimum content, see my original article “ These 10 Key Elements Make a Business Plan Fundable.”

Invest 135
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Why Has Seed Investing Declined? And What Does this Mean for the Future?

Both Sides of the Table

Seed investments are down by any measure (funds, deals, dollars) over the past 3 years in deals < $1 million AND in deals between $1–5 million. thus the rise of “pre seed” investing). It’s very noticeable in terms of funds raised, dollars invested and deals completed. What gives?