Startup Professionals Musings

AUGUST 24, 2019

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MAY 10, 2013

Walter Delph: Social networks like Twitter and YouTube have pulled down the invisible curtain between celebrities and fans, allowing people to share content more easily than before. We really pride ourselves in the amount of buzz and interest we drive for brands, which hopefully drives back directly to their sales.

Social Media 237

Social Media Advertising Media Metrics 237

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Tech Zulu Event

NOVEMBER 28, 2011

I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. And he showed us examples how implementing his team’s innovations directly sky rocketed company sales. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

MAY 17, 2019

David Loo: Ultimately, at the C-level, the CIO requires data metrics and intelligence, in order to compete and make decisions and take actions to further a company's agenda. They end up either calling or emailing, and someone literally takes that same content, and manually enters it into a trouble ticket in a system like ServiceNow.

SaaS 113

SaaS Startup Customer Custom 113

Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

SEPTEMBER 29, 2018

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

SEPTEMBER 14, 2016

Cash flow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

OCTOBER 5, 2014

Cashflow is a basic survival metric for every startup. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

AUGUST 8, 2016

He lays out very plainly his own experiences on both sides of this equation, and I particularly enjoyed his summary startup roadmap of twenty-one steps to success, which add real content to the eight that I recommend to every entrepreneur: Select an idea you can clearly communicate in thirty seconds.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Tech Zulu Event

MAY 9, 2014

Updates could be as exciting as closing investment deals, or harrowing as the news of losing a co-founder. About $37B worth of lost sales a year, worldwide. Famebit is the world’s first full service platform to connect brands and marketers to Youtube content creators. Their solution is ingenius in its design.

Startup 111

Startup Mobile Commerce Education 111

socalTECH

NOVEMBER 17, 2010

We said to the studios--you have this amazing content, why not let us clip it all up, find the best moments in film, and allow users to post those to their blogs and Facebook pages, and let us create curated channels on the web? Especially with DVD sales declining, we offer an interesting way to help studios. Fascinating story.

Startup 190

Startup Los Angeles Content Hollywood 190

InfoChachkie

MAY 22, 2012

Send them a private message via Twitter or Quora that contains a compelling link relevant to their investment focus. Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. Even the most jaded VC cannot resist authentic flattery.

Venture Capital 236

Venture Capital Capital Research Customer 236

Tech Zulu Event

FEBRUARY 5, 2014

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. Peter Csathy jumps in to answer questions about content.

Startup 95

Startup Google Education Venture Capital 95

InfoChachkie

AUGUST 24, 2010

For instance, when a venture capital partner votes for a follow-on investment in exchange for the future support of one of her investments, idea cronyism is at work. In the early 1960s, conventional wisdom in the music industry did not lend itself to a systematic manner of evaluating creative content.

Ideas 187

Ideas Resource Technical Review Startup 187

Both Sides of the Table

MARCH 25, 2016

What would it take in investments to acquire and retain traffic to support these businesses? billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. What is the CPM of ads in this industry (should I even be ad supported?).

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

MARCH 2, 2010

We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. free weekly Infochachkie articles!

Pricing 138

Pricing Advertising Marketing Startup 138

Both Sides of the Table

MARCH 3, 2013

Let me start by saying that Clayton is one of the most influential people on my thoughts about markets that led to both the concept behind my first startup and my main theses in investing. Obviously that barrier has been brought down with low-cost ability to capture, stream and distribute content over the Internet.

Venture Capital 403

Venture Capital Education Offshore Outsource Development 403

Both Sides of the Table

JUNE 12, 2010

Spark Capital is relatively new to VC (founded in 2005) yet has become one of the hottest new VCs having invested in Twitter, Tumblr, AdMeld, Boxee, KickApps and many more companies. Content, of course, is the same!]. Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. The main things I like to look at are new versus return visitors, top content pages, what pages are causing bounces, etc. Aggregate metrics. Content creation? This blog is to address these questions.

Startup 29

Startup IP Email Report 29

Startup Professionals Musings

JULY 22, 2019

Inbound marketing is all building two-way virtual relationships, which are the norm for today’s generation via social media, mobile apps, recommendations from “friends” and influencers, modern websites with customer-focused content, friendly forums, and chat bots. Implement marketing metrics based on inbound data.

Marketing 94

Marketing Social Media Technical Review Customer 94

SoCal CTO

AUGUST 3, 2010

Some great content around the intersection of startups and being a Startup CTO in June this year. Metrics availability. At some point it will be quite obvious whether the super angels’ investments and strategy succeed or fail. Here’s an example in a direct sales channel. Not so bad. Performance. Angel vs VC? - at a $2.5M

Startup 217

Startup Venture Capital Blogging Software Review 217