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Mighty Oak Entertainment Gets Investment

socalTECH

Los Angeles- and Atlanta-based Mighty Oak Entertainment , which produces sports clips for traditional, digital, and streaming, has received an investment from former MGM Television President John Bryan and entrepreneur and KDOCTV (Los Angeles) owner Bert Ellis, Jr., the company said last week. READ MORE>>.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead-stage content performance. The fuel for any good demand generation program is relevant, buyer-centric content. The fuel for any good demand generation program is relevant, buyer-centric content.

Marketing 174
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Silicon Beach Report April 24: Upfront Ventures Joins Jeff Skoll, Paul Allen Investing Arms in $119M Sale of TrueCar Shares

L.A. Business Journal

Upfront Ventures Joins Jeff Skoll, Paul Allen Investing Arms in $119M Sale of TrueCar Shares, Disney says more than 160 stations signed up for its clearinghouse, and The New York Times launches content and crossword puzzle on Snapchat.

Truecar 113
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T. Display advertising. Email marketing. Cold calling.

Marketing 114
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Amazon Content Effort Pays Off With Five Emmys

socalTECH

Amazon.com , which has been investing in developing content out of its Los Angeles-based Amazon Studios arm, has scored five Emmy awards for its original content series, Transparent. Access to Amazon's original content is restricted to those with Amazon Prime membership, which also offers up free shipping and other benefits.

Content 100
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EdgeCast Gets $54M For Content Delivery Efforts

socalTECH

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. EdgeCast said the Series D growth investment will go towards developing and launching new services. edgecast venture capital content delivery network internet traffic'

Content 150
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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. In fashion and shopping you have StyleHaul.

Invest 291