Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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TechCrunch LA

DECEMBER 4, 2018

The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. As you might expect from the name, Freeletics operates its mobile fitness coaching app on a freemium model, with tiered pricing beginning at $11.99

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FEBRUARY 19, 2021

Los Angeles-based Artie, a new startup developing mobile games which can be played inside social media, video, and messaging platforms, said this week that it has raised $10M in a seed funding round.

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NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

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TechCrunch LA

DECEMBER 16, 2019

Mining that same well of a demand for whodunnits, a roughly one-year-old Los Angeles-based startup called Solve has raised $20 million in financing to update the genre for a new generation of media consumers. Solve began as a series developed within the mobile-focused entertainment studio, Vertical Networks.

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OCTOBER 8, 2015

Los Angeles-based Pluto TV , which is developing an online Internet TV platform aimed at curating live TV entertainment for Internet users, said Wednesday afternoon that it has signed up a roster of over 20 new content partners fro the service. READ MORE>>.

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JULY 2, 2015

Los Angeles-based streaming media site Pluto TV has inked a deal to stream free content from Hulu, Jukin Media, and a number of others , to bolster the content lineup for the service. operates an online and mobile service which provides curated access to video streaming content, and is venture backed by U.S.

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FEBRUARY 5, 2013

Beachfront Media , the developer of video publishing tools, said today that its Beachfront Builder software now supports HTML5 applications. The firm said the new support allows companies to support the mobile web, in addition to the company's existing, native apps for the iPhone, iPad, and Android. READ MORE>>.

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NOVEMBER 12, 2014

Irvine-based Adaptive Medias , which offers programmatic advertising, content syndication, and monetization products for the mobile, video, and online display markets, has teamed up in a joint venture aimed at the pet industry. adaptive medias industry video advertising programmatic' READ MORE>>.

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AUGUST 19, 2014

Los Angeles-based Sidevision (www.sidevision.com) has developed a set of tools--aimed at content creators, multi-channel networks (MCNs), and others--to help connect online videos with e-commerce. as part of that company''s Warner Media Camp accelerator. How did you get involved with the Warner Media Camp? How do you do that?

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NOVEMBER 29, 2016

San Diego-based Younity , the developer of file sharing software led by Erik Caso, said today that it has launched a new, desktop-to-desktop home media server product. The company said its updated software lets user access all of their file and media content from any device, via a simple user interface.

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AUGUST 5, 2014

It might look a little like Demo Day for Warner Media Camp , the startup incubator program being run out of Los Angeles by Turner/Warner Bros. at the intersection of technology and media. According to Warner Media Camp, all of the startups went through mentoring from Turner/Warner Bros. Studios in Burbank on Monday evening.

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MAY 21, 2014

Are you a content creator for the web? It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

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TechCrunch LA

MARCH 27, 2020

Storytelling is incredibly important at Niantic and we are always looking for interesting ways to expand on the narrative of our real world mobile games,” said Ingress: The Series director Spencer McCall.

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SEPTEMBER 20, 2012

The two conferences are a new angle for Mobile Roadie, whose software makes it easy for brands and others to create their own apps without requiring extensive development.

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MARCH 4, 2014

The deal also includes an interesting requirement that DISH turn off its "AutoHop" functionality, which automatically skips adds in television content. The two also said they will work on such efforts as dynamic ad insertion, advertising on mobile devices, and related efforts. READ MORE>>.

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APRIL 5, 2012

Actually, no thanks to Santa Monica-based Mobile Roadie. Mobile Roadie, headed by Michael Schneider , develops tools that make easy for non-programmers to create their own mobile apps. Describe what Mobile Roadie does? It's all about socialization of content, display of content, and community.

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Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Your challenge is to provide credible content, sources, and assistance. Mobile devices and apps enhance social interactivity.

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APRIL 7, 2020

Playa Vista-based eResonate Media , a startup which is working on a live music streaming platform, said this morning that it has raised $1M in a funding round. According to the company, it is working on live streaming of a user's favorite bands to their mobile or other devices.

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JANUARY 29, 2016

Los Angeles-based Naritiv , a new startup developing a network of content creators for Snapchat, has raised $3M in a funding round, the company said Thursday. The startup--founded by Dan Altmann and Eric Posen--says it is enabling the creation of mobile-first content for Snapchat and other social network platforms.

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OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

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AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Our whole goal is to create content for real life.

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JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. To a content provider, that's something you have to pay attention to. That is amazing.

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TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas.

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SEPTEMBER 5, 2012

San Diego-based video encoding and decoding software firm Sorenson Media bragged today that it is now powering the video encoding for half of the NFL's 32 teams. Sorenson's products are used to encode video content for streaming online and to mobile devices.

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SoCal Tech Calendar

SEPTEMBER 14, 2011

Tuesday, September 20, 2011 -- LA Mobile Entertainment Summit. The 2nd Annual LA Mobile Entertainment Summit will host the brightest minds in mobile technology, interactive media and entertainment to examine how content and rapidly evolving technology is dramatically changing the entertainment marketplace.

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JUNE 29, 2010

Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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JUNE 2, 2017

The world of mobile apps has added serious challenges for software developers, who don't just have to deal with crashes�they have to deal with slow performance, strange hangs, multiple carrier networks, and more. Software is a different beast in the mobile environment. Mobile, in a lot of respects, is still in the super early innings.

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MARCH 2, 2016

Los Angeles-based Render Media (www.rndr.com), which is creating a publisher geared at the social world, social channels, and sharing. We caught up with co-founder and CEO Vic Belonogoff to learn more about Render Media, whose flagship site is Opposing Views. Tell us about Render Media? They raised something between $2.5

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FEBRUARY 24, 2011

Beverly Hills-based Catch Media , a provider of software used for digital rights management, has scored a strategic funding from Motorola Mobility Ventures , the strategic investment arm of Motorola, the firms said Thursday. Catch Media provides rights registry, tracking, routing, and other technology for digital content.

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JUNE 9, 2021

Santa Monica-based Luxury Travel Hackers said today that it has launched a new company, focused on helping the "mobile millennial" book "influencer-curated" trips via social media, with a seed funding. Size of the funding was not announced.

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SoCal Tech Calendar

FEBRUARY 18, 2011

Thursday, February 24, 2011 -- DIGIDAY:MOBILE: Publishers, Agency Executives and Brand Marketers are set to come together and discuss one of the hottest markets in digital content and advertising: Mobile. Plus, the event offers VIP networking opportunities which are designed to land you great deals and contacts for 2011 and beyond.

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SoCal Tech Calendar

SEPTEMBER 15, 2011

Wednesday, September 21, 2011 -- LA Mobile Entertainment Summit. The 2nd Annual LA Mobile Entertainment Summit will host the brightest minds in mobile technology, interactive media and entertainment to examine how content and rapidly evolving technology is dramatically changing the entertainment marketplace.

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OCTOBER 4, 2019

Santa Monica-based Vertical Networks , a "mobile-first" content studio which was backed by Snap , has been acquired by New York-based entertainment and sports media company Whistle. According to Whistle, the acquisition will help its expand its lifestyle video content efforts. READ MORE>>.

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JULY 26, 2016

Los Angeles-based mobile game developer Scopely has raised a big, $55M funding round, the company said today, to help grow the company's catalog of mobile games.

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Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. The company says its mobile news app served up 150 million mobile news pages in July. READ MORE>>.

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