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H Code Launches Digital Marketing, Media Product

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Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers.

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Rubicon Project Powers Glam Media

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Santa Monica-based Rubicon Project , the online advertising exchange operator, is powering female content network Glam Media , Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace.

Media 145
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Demand Media Buys E-Commerce Marketplace Society6 For $94M

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Santa Monica-based Demand Media has acquired Society6 , an online e-commerce marketplace centered around artists, the company announced Monday afternoon, as part of an effort to expand its content and media platform. artist acquisition merger marketplace ecommerce society6 media demand' READ MORE>>.

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Lionsgate Taps OUYA Founder Uhrman As Streaming Media GM

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Santa Monica-based entertainment studio Lionsgate said on Thursday that it has named Julie Uhrman to the position of Executive Vice President & General Manager of Lionsgate Over-The-Top (OTT) Ventures, the company's streaming media service.

Media 138
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GotCast Plans Spinoff Website For Social Media Contests

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Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform.

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Demand Media Buys CoveritLive

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Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive. READ MORE>>.

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Greenfly Lands $8.5M In Funding For Social Brand Marketing

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Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M The company said its platform helps consumer brands by tapping into a network of endorsers, staff, and consumers across Facebook, Instagram, and Twitter. in funding.

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