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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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3 Mistakes Software Developers Make That Can Cost You Your Business

Inverted Software

At Inverted Software we often help our clients manage offshore and onshore development teams. Our proprietary processes and unique experience helps us evaluate and correct software development practices that have proven inefficient and instill practices that insure productivity and success. Developers love to experiment.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. But the “no sales people” mantra isn’t what I’m here to take on.

Startup 403
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7 Strategies For Accelerating Growth In Your Business

Startup Professionals Musings

Communications that traditionally could only be broadcast to all can now be done on a customized person-to-person level, interactively. Soliciting user-generated online feedback and reviews. Nurture dedicated customer advocates and fans. Consider advocates to be a step up from customer engagement.

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5 Marketing Software Tools Every Business Should Have

Inverted Software

In today’s connected world, businesses are focusing on acquiring and retaining customers using a wide array of tools. At Inverted Software we have gathers the top 5 marketing software tools we think every business should utilize in order to effectively reach customers while keeping time effort in check. ConstantContact.

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7 Key Startup Activities Where Follow-Up Is Critical

Startup Professionals Musings

Of course there are people who are great at getting things done, but haven’t had an original idea in their life. I was with IBM in the early PC days when Bill worked with us to provide PC DOS and other software. For entrepreneurs, effective networking is required to find investors, partners, and customers. Customer retention.

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7 Strategies For Anticipating Future Customer Trends

Startup Professionals Musings

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. Regularly follow reviews and influencers in your industry. Ask the right questions, and listen to your customers.