socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 27, 2019

Of course, it’s never quite that simple, but I really like the authors outline of the six key building blocks that have driven Amazon growth since their early days, to keep their current market value hovering around a trillion dollars. Incorporate AI-powered data and metrics systems. Jeff Bezos has kept his focus on customers.

Marketing 123

Marketing Technical Review Customer Custom 123

Both Sides of the Table

DECEMBER 27, 2011

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

AUGUST 8, 2016

Of course, I understand and don’t condone bad actors who get greedy, and exploit ways to unjustly squeeze customers and employees. Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Both Sides of the Table

MARCH 25, 2016

If you look at the structure of the travel industry above – of course we know that the hotel industry is fragmented while the airline industry is reasonable consolidated. billion in sales and thus controls less than 10% of the market. But I’m investing on the assumption you will be successful, of course.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JUNE 5, 2011

Then you can do a little bit of research and find out that very few companies ever achieve this valuation in a trade sale so you’re clearly gunning for an IPO. Well, obviously if you knew that in advance it would be big of course that would be true. And of course there are always outliers. Here’s the problem.

Startup 336

Startup Pricing Technical Review Marketing 336

InfoChachkie

NOVEMBER 5, 2012

He met with the editors of the three Mac magazines that his customers read and showed them metrics that confirmed that SuperMac's boards were the fastest on the market. "I The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company.

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

JUNE 12, 2010

Content, of course, is the same!]. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Of course, eventually, these filters will be ruined by marketers the same way everything else is. This is an opportunity to really provide value upfront; don’t just go for the sale. This is big, especially with Snapchat taking off like it has been.

Customer 40

Customer Custom Snapchat Design 40

InfoChachkie

MARCH 2, 2010

We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. Many collectors, whose primary goal was to complete their collections, were content to have an Excellent or even a Very Good card, which ensured broader demand for lesser grade cards.

Pricing 138

Pricing Advertising Marketing Startup 138

Both Sides of the Table

MARCH 6, 2011

Oh, and of course I shoot all of my videos at the ThisWeekIn studios which are located in the Mahalo offices. They dropped their number one selling product and switched to a competitor’s product while managing not to lose a single sale. EcoMom’s metrics improved throughout this process and that’s when I decided to invest.

Startup 292

Startup Venture Capital Blogging Summary 292