Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Advertising is all about getting the most results for the least cost. For Google, this is pay per impression (PPI), or pay per mille (PPM) per thousand impressions.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

FEBRUARY 16, 2010

We talked with Noah about how the company grew out of a business plan competition at the University of Southern California, his recent funding from the Maverick Angels, as well as how the firm hopes to stand out among a crowded list of comparison shopping sites. For people who haven't heard of ExtraBux, what is the site all about?

USC 207

USC CPC Sites Startup 207

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

JUNE 28, 2013

We caught up with William to learn more about how his experience at Beachmint led to the creation of CampaignEQ and its ad optimization tools. As an example, if you have proper attribution and proper lifetime value, you might spend $15 more per customer to acquire them, which can change the trajectory of your entire company.

Advertising 203

Advertising CPC Tool Startup 203

Jason Nazar

MAY 1, 2016

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Conversion Rate.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

FEBRUARY 21, 2010

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. These purchases are more complex in nature.

Advertising 284

Advertising Invest RSS CPC 284