Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. It should lead to higher conversion rates and happier customers.

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

JUNE 4, 2021

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 16, 2010

Noah Auerhahn: Our difference, is we're customer centric. If you look at all the other guys, they're all about moving traffic, buying traffic at the lowest CPC, and selling it at the highest CPC. We create a customer, which other comparison shopping sites fail to do.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

MARCH 23, 2013

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Cost per click (CPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form. Other SEM experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90