CPC Startup Web 
socalTECH
FEBRUARY 16, 2010
How did the company start? Noah Auerhahn: We got started right out of USC. The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. We then went out to raise money, and got started on development.
Both Sides of the Table
OCTOBER 8, 2014
Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly. LA By The Numbers. But even this is changing.
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socalTECH
MARCH 21, 2013
How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. I think that is going to be pretty big.
Startup Professionals Musings
MARCH 12, 2012
Don’t count on that to fund your startup. For advertisers, this is called cost per click (CPC). Advertisers normally prefer CPC, since they don’t like to pay when you ignore their ad. If a startup wants to get the attention of investors, it needs to show large growth, like $50 million in revenue in five years.
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. Search will remain big but stream is an increasing method of discovering information and therefore driving web traffic. Early evidence is good. Enter RingRevenue.
Both Sides of the Table
MARCH 30, 2010
So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. Let’s start from the highest level that will not be rocket science. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). So what about the ad management business excites me? I like that.
socalTECH
FEBRUARY 1, 2011
Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. However, as we have seen in the last few years, traditional media has been failing.
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