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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

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Street-Smart Entrepreneurs Need High-Tech Partners

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are falling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? entrepreneurs high-tech startups street-smart' Are you there?

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Should they go after high-tech nerds for partners, or professional technologists? The right answer for a good business partner today is neither of the above.

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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. At Rincon Venture Partners , we have invested in several female entrepreneurs(so far), including Tracy DiNunzio, Founder and CEO of Tradesy. What Gives? Sara Blakely of Spanx, Oprah, etc.),

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Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.