article thumbnail

8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123
article thumbnail

Burst adds a super high-tech dental floss to its dental care offerings

TechCrunch LA

Burst’s floss comes in a case for replacement bobbins, which can be delivered to a customer’s door for $6.99 The new product is a $12.99 mint-eucalyptus-flavored, charcoal-coated dental floss that expands between teeth.

High Tech 169
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. If you build a great product that customers love, and have the metrics to back it up, the startup community will celebrate and support you on the merit of that alone, regardless of gender.".

Customer 185
article thumbnail

Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

article thumbnail

Street-Smart Entrepreneurs Need High-Tech Partners

Startup Professionals Musings

Should they go after high-tech nerds for partners, or professional technologists? entrepreneurs high-tech startups street-smart' Even if they realize that they need real technical strength at the top, they are not sure how to attract and select the talent and expertise they really need. Are you there?

High Tech 103
article thumbnail

7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

article thumbnail

Oblong Gets Win With Major Mining Firm

socalTECH

Name of the customer, and financial impact of the win were not announced. According to Glowpoint, the un-named customer has deployed Oblong to a new office complex in Southeast Asia. --said this morning that it has scored a big win with an un-named, global mining, metals, and petroleum company. READ MORE>>.

High Tech 113