Remove about
article thumbnail

6 Keys to Attracting Customers Based On Social Needs

Startup Professionals Musings

As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. I now offer the following additional guidelines for how to attract customers and position your product: Find the latest social trend, or even create it. Highlight benevolence to customers and society.

Customer 172
article thumbnail

Should Startups Care About Profitability?

Both Sides of the Table

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. I often ask entrepreneurs to consider, “What’s your objective? See appendix if you want to know more on this.) Is it one product line or multiple?

Startup 227
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Skimlinks has proven effective for thousands of publishers (including, for a time, Pinterest), because its frictionless, self-serve platform automatically generates revenue from previously existing online content. What’s So Cool About Coull? Founded in 2007, GumGum has become the largest in-image ad platform. Share and Enjoy.

Custom 226
article thumbnail

Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it.

article thumbnail

Do VC Platforms Make Sense?

Both Sides of the Table

In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros.

article thumbnail

An Entrepreneur Platform To Put You Above the Crowd

Startup Professionals Musings

So what’s an entrepreneur to do to get his new business noticed these days? According to many experts, including Michael Hyatt, in his book, “ Platform: Get Noticed in a Noisy World ,” you need to build the highest platform you can, to stand out and be heard above all the rest. Using the platform to expand your reach.

Platform 105
article thumbnail

8 Expectations To Check Your Entrepreneur Motivation

Startup Professionals Musings

Being called a lifestyle entrepreneur should be a point of pride, not an insult. Of course, even lifestyle entrepreneurs want to be happy, and want their business to be “successful.” If you are living your passion, you want to interact with customers, and “touch and feel” the product every day. According to William R.