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Here are tricks to find yourself on social media.

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. And it’s all newer than classic marketing texts. More and more, this form of engagement will define your marketing success.

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Have you set your social media listening posts?

Berkonomics

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.

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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none.

Marketing 105
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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

Startup 134
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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Continually add new marketing and distribution partners.

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7 Reasons To Avoid Stealth Mode For Your New Venture

Startup Professionals Musings

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Entrepreneurs talk to customers and competitors talk to each other about the new trends and technologies they see. Most people agree that even negative media attention is better than none.

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7 Accelerated Growth Strategies For Disruptive Change

Startup Professionals Musings

Most entrepreneurs dream of achieving the exponential expansion of a Google or Amazon, but few investor pitches I see outline any strategy beyond simple marketing to make this happen. Conventional marketing may be adequate for linear growth, but it probably won’t take your startup to the exponential growth of a large-scale movement.