Startup Professionals Musings

MARCH 9, 2020

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Ask every employee to focus on sales. Introduce new products and enhancements every month.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

DECEMBER 18, 2020

We talked with Vahid--who is also Vice Chairman of Board of Directors for Global Semiconductor Alliance (GSA), was a Broadcom executive, and also who served at Ethertronics--about Morse Micro's technology, as well as why the Australian company has an office and is hiring in Irvine. Where are your products now in terms of shipment?

Startup 113

Startup Resource Southern California Marketing 113

Startup Professionals Musings

JANUARY 6, 2019

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. A startup must gain balanced traction.

Startup 97

Startup Education Customer Custom 97

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Pursue strategic alliances and partnerships.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

MARCH 3, 2021

Making people happy or improving usability are laudable goals, but projected product margins, volumes, and business growth are necessary realities for a successful business. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

JUNE 30, 2013

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. A startup must gain balanced traction.

Startup 117

Startup Education Customer Custom 117

Startup Professionals Musings

MAY 28, 2012

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. A startup must gain traction.

Startup 99

Startup Education Customer Custom 99

Startup Professionals Musings

DECEMBER 17, 2016

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain. A startup must gain balanced traction.

Capital 58

Capital Startup Education Customer 58

Startup Professionals Musings

DECEMBER 10, 2014

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Ask every employee to focus on sales. Introduce new products and enhancements every month.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

socalTECH

SEPTEMBER 19, 2014

Rachel Payne: I was working at Google for about eight years, most recently in global strategic alliances. I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners.

Google 233

Google Content Startup Venice 233

InfoChachkie

MAY 23, 2011

Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. An Alliance Of Two. As noted in Alliances , startups with compelling technologies can often form an alliance of partners around their unique solutions. As such, deals are not exclusive, they are excludesive.

Technical Review 183

Technical Review Marketing Sales Competition 183

Startup Professionals Musings

DECEMBER 23, 2015

A UVP sells a product or service because it differentiates it from other products or services that are available. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. Build word-of-mouth into your product or service.

Marketing 56

Marketing Startup Technical Review Innocal 56

Startup Professionals Musings

JUNE 5, 2012

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

Company 96

Company Companies Startup Examples 96

TechCrunch LA

MARCH 17, 2019

VW also has a partnership with AV startup Aurora to integrate self-driving systems in custom-designed electric shuttles for VW’s new Moia brand. Freight railroad owner Genesee & Wyoming is considering a sale of all or part of itself, Bloomberg reported. Renault-Nissan-Mitsubishi Alliance. Take bike share. Intel-Mobileye.

San Fernando 217

San Fernando Los Angeles Commerce News 217

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

MAY 4, 2011

Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product.

Startup 90

Startup Examples Customer Custom 90

SoCal CTO

MAY 15, 2009

Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" Paul Ollinger, West Coast Vice President of Sales of Facebook Paul Ollinger is the West Coast Vice President of Sales for Facebook.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

APRIL 9, 2010

For “coopetition” (also called a strategic alliance) to work, companies need to very clearly define where they are working together, and where they are competing. Here are some examples of common alliances between competitors that are synergistic deals: Cost sharing and economies of scale. Best of both creates a new market.

Startup 48

Startup Customer Custom Sales 48

Tech Zulu Event

MARCH 20, 2015

And that is exactly how we should treat this alliance, as a relationship. Customers are savvy and can tell when you’re treating the relationship as a one-way sales funnel. Keep in touch with your subscribers on a regular basis to remind them of your service, product or brand. The remaining 20% should include direct sales.

Email 40

Email Marketing Customer Custom 40

Eric Greenspan

FEBRUARY 2, 2010

Your BBB has formed a strategic alliance to help save you money in your everyday costs starting immediately. Anyhow, I replied and asked who pays who here and found that First Data pays Chad a commission for his sales. He told me this was a service the BBB provided to its customers since they saved so much money on the same service.

Santa Barbara 265

Santa Barbara Technical Advisors Email Technical Review 265

Startup Professionals Musings

MAY 6, 2016

But in my experience as a startup advisor, too many entrepreneurs get stuck there, and always find excuses for not really exploring mergers, acquisitions, partnerships, and alliance alternatives. For example, at any given moment in your business, you may be limited by development, marketing, or sales. Think outside the box.

Startup 56

Startup Outsource Development Organization Outsource 56

SoCal CTO

JANUARY 5, 2011

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc.

Startup 378

Startup Venture Capital Blogging CTO Coach 378