Startup Professionals Musings

MAY 18, 2022

Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. New technologies and the power of the Internet can change things almost overnight, so do your homework from scratch on every initiative. Capitalize on a continuing market demand trend.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

SEPTEMBER 29, 2019

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Social Media. Are you driving the technology, or is it driving you?

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

JANUARY 16, 2023

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

MAY 31, 2023

These haven’t changed much over the years, but still seem to be often overlooked by business professionals and leaders in their haste to keep up with peers, competitors, and customers in today’s volatile environment. Timely follow-up on customer and team member requests. Loners need not apply. Find what works for you.

Startup 121

Startup Satisfaction Technical Review Ideas 121

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 93

Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

JANUARY 31, 2020

The simple solution I recommend to inventors is to find a partner who can focus on business and marketing, while you focus on technology. Here are some of the key entrepreneur characteristics most often overlooked by inventors: Driven by customer-centric view of needs, rather than technology.

Startup 124

Startup Entrepreneur Customer Custom 124

Startup Professionals Musings

AUGUST 26, 2022

You may dream of developing a new silicon chip technology, but a bit of research should tell you that most disruptive solutions take billions in investment, and more time than you can afford for acceptance. Assess your connections, both social media and financial. You can’t really succeed in life if you are not happy.

Social Media 105

Social Media Writing Ideas Resource 105

Startup Professionals Musings

JANUARY 23, 2022

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Today’s pace of change in the market and in technology is unprecedented. Customers demand more engagement and flexibility.

Coach 128

Coach Organization Mentor Startup 128

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. Many customers now actively seek out new technologies, rather than wait for many others to try it first. The leading edge was too often the bleeding edge.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Validate your solution with a prototype and real customers.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

MARCH 30, 2022

Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. You need to build and maintain a team culture of engagement, accountability, and results, always looking for talent and new technology. Keep the teams strong.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

SoCal Tech Calendar

SEPTEMBER 7, 2011

LAVA.Successfully marketing your startup to customers and investors can be challenging. Get tips on mastering social media and earning coverage for your company in the press and on the web. What do you do if you build a website and all you hear are crickets? See [link] (more)

Startup 124

Startup LAVA Social Media Tips 124

Startup Professionals Musings

DECEMBER 27, 2021

The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend. Social entrepreneurs pitch me their latest idea for eliminating world hunger (producing algae), but may forget that really hungry people probably don’t have any money. Take a broad-appeal product into a niche.

Startup 112

Startup Ideas Examples Entrepreneur 112

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

FEBRUARY 1, 2019

In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

MARCH 28, 2015

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with the latest technological trends that are reshaping business strategies, which should be the drivers for many startups. See if you understand each of these technologies: Internet of Things. Social Media.

Startup 107

Startup Cloud Computing Social Media Entrepreneur 107

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. These are your eyes and ears, in daily contact with customers, who are as committed to delighting customers as you are.

Technical Review 84

Technical Review Customer Custom Startup 84

Southern California Edison Blog

NOVEMBER 11, 2020

The telecommunications industry is undergoing a transformational period as customers are expecting more reliable connectivity with more features as new technology rolls out, such as with 5G. Shifting consumer needs – Consumers are continuing to adopt cloud-based technologies with the communication capabilities they desire.

Networking 56

Networking Competition Southern California Customer 56

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. Lots of them were in online media and entertainment. Hollywood's an old industry, used to doing business in traditional ways. Where's the service now?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

JULY 11, 2016

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 54

Services Social Media Technical Review Media 54

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

FEBRUARY 24, 2017

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Announcing that you are a consultant, and hoping demand will set your focus, is not a good strategy.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

OCTOBER 18, 2017

Although I’m not an aficionado of checklists in general, I really appreciate one he has included for keeping up with the latest technological trends that are reshaping business strategies, which should be the driver for startups to fill in the gaps. Social Media. Are you driving the technology, or is it driving you?

Cloud Computing 61

Cloud Computing Startup Social Media Networking 61

Both Sides of the Table

FEBRUARY 28, 2018

When a product is truly unique and demanded a retailer willingly promotes and sells it en masse in part because it does get margin on the good but also because it brings customers in the door who spend on other products. Ariel understood her customer?—?the So Why Does This Matter? the modern buyer of home products?—?better

Product 296

Product Course Customer Custom 296

Startup Professionals Musings

JUNE 19, 2013

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? You need to clearly convey what makes your startup the only choice for your customers.

Startup 103

Startup Marketing Social Media Technical Review 103