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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.

Product 169
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5 Ways To Get Beyond Early Adopters For Your Startup

Startup Professionals Musings

Every entrepreneur and startup loves you, but too many forget that every potential customer is not like you. If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. Usability is often an afterthought.

Startup 141
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Prepare your marketing story for customers and investors. Make the product or service come alive.

Ideas 94
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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

Entrepreneurs who are looking to attract investors need to develop and pitch a plan -- preferably written -- that answers every potential investor question about your startup before it is asked. Investors want to hear about customers with money who have a painful problem that you can solve now.

Invest 108
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. There was no viral social networking products back then like Twitter where people could easily discover your content. I wasn’t feeling it.

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Interview with Allison Dollar, SnapCuts

socalTECH

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. For a receiver, the receiving page on SnapCuts can also be branded or skinned. Allison Dollar: It's taken quite a bit of development. What's your team's background? READ MORE>>.