socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Interesting in reaching Southern California's high tech industry? Email us at info@socaltech.com. Custom Insurance Programs for Technology Companies. Startups Made Simple.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Both Sides of the Table

JANUARY 10, 2010

We were high tech at the very start of the boom. I got to experience much of the local culture and customs. Getting Your Work Schedule on Your Terms – Many people in America sit at their desk much of the day and have email open. And from email we added IM, Facebook and LinkedIn where people contact us.

Startup 295

Startup Email Technical Review Course 295

Both Sides of the Table

JANUARY 12, 2010

Like you, I struggle to return everybody’s emails because I get too many. So I often try to stay off of email during the day. They take all incoming calls on my mobile phone and work phone, transcribe them for me and send me an email with a text transcription and a.WAV file to listen to messages if I feel the need to.

Product 280

Product Startup Email Technical Review 280

Tech Zulu Event

NOVEMBER 28, 2011

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. He says he cares most about “focusing on customers for life”. To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget.

Metrics 87

Metrics Email Startup Technical Review 87

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. Your prior background was in email marketing--how has this been different for you?

Causecast 222

Causecast Startup Content Education 222

InfoChachkie

DECEMBER 17, 2012

Resources Required – At high-tech startups, required resources include developers’ time and the opportunity cost associated with alternative uses of the developers’ 12-hour workdays. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS.

Tool 255

Tool Startup Ideas Resource 255

Startup Professionals Musings

NOVEMBER 2, 2013

Currently, social media is the least used of all customer interaction methods. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. So print it off and deliver it to a friend who is not so high-tech.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 23, 2012

For example, if your startup is building a high-tech software product, a dream team of advisors would be a former CEO or high-level exec in another software company, a former software marketing executive, and a former financial executive.

Startup 95

Startup Technical Review Software Review High Tech 95

InfoChachkie

AUGUST 27, 2012

They must compete with tens of thousands of other performers who are all pursuing the same customer dollars. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers. Share and Enjoy.

Tips 204

Tips Startup Entertainment Entrepreneur 204

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. So print it off and deliver it to a friend who is not so high-tech.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MAY 5, 2011

For example, if your startup is building a high-tech software product, a dream team of advisors would be a former CEO or high-level exec in another software company, a former software marketing executive, and a former financial executive.

Startup 95

Startup Technical Review Software Review High Tech 95

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. So print it off and deliver it to a friend who is not so high-tech.

Social Media 88

Social Media Media Marketing Startup 88

Startup Professionals Musings

APRIL 28, 2010

For example, if your startup is building a high-tech software product, a dream team of advisors would be a former CEO or high-level exec in another software company, a former software marketing executive, and a former financial executive.

Invest 50

Invest Technical Review Software Review High Tech 50

SoCal CTO

DECEMBER 1, 2010

Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. We had several emails back and forth where he provided basic details on the concept. No Business Plan Survives First Contact With A Customer – The 5.2

Technical Review 175

Technical Review Startup Product Technology 175

Tech Zulu Event

MARCH 7, 2010

Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance. Derek Merrill, VP Product, MoVoxx. .

Mobile 40

Mobile Media Case Study Advertising 40