Startup Professionals Musings

JUNE 26, 2020

As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MAY 5, 2023

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Only one component of running a business is managing technology, but it is a critical component, so no entrepreneur can afford to ignore it or totally delegate it.

Entrepreneur 104

Entrepreneur Technology High Tech Startup 104

Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. A few years earlier, Marriott account information was hacked, and some feel it hasn’t fully recovered since.

Customer 137

Customer Custom Technical Review Symantec 137

InfoChachkie

JULY 16, 2012

In addition, a number of advertisers have invested significant resources into creating libraries of video content which effectively communicate brand and product attributes but are incapable of eliciting a particular action, such as: clicking to a landing page, completing a lead form, or initiating a purchase. Share and Enjoy.

Customer 226

Customer Custom Entrepreneur Advertising 226

Startup Professionals Musings

JANUARY 2, 2015

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity. That is a huge hit on productivity. Why is this so hard?

Product 111

Product Entrepreneur Framework Social Media 111

Startup Professionals Musings

JUNE 7, 2020

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Formalize the use of tools and information technology. Solution development and delivery.

Entrepreneur 131

Entrepreneur Outsource Development Startup Competition 131

InfoChachkie

JULY 7, 2016

The entrepreneur cannot wait to show me their product via a demo. Most entrepreneurs seem confused by my reaction and often say something like: “VCs love demos. You’re the first one I’ve met who didn’t want to see our product.” GUI Fever – Entrepreneurs are often justifiably proud of their clever, clean user interfaces.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

Both Sides of the Table

AUGUST 28, 2012

When is it appropriate for a VC to call your customers? I have seen some entrepreneurs go into first meetings willing to share almost anything about their company. I’ve seen this back fire on entrepreneurs who say things like, “Well, we’re not talking financials with investors yet.”. The First Meeting. Follow Up Engagement.

Technical Review 316

Technical Review Venture Capital Customer Custom 316

Startup Professionals Musings

MAY 29, 2023

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem. Negotiating and creating win-win deals.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. In my role as an advisor to startups, I often have to remind entrepreneurs to think more like sales people from day one, in finding a real problem to solve and designing the solution.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

DECEMBER 7, 2020

Every business wants and needs top performers, but most entrepreneurs and executives assume that if they hire and train the smartest and most experienced people, they will get exceptional performance. Informal feedback should be provided weekly or daily, with more formal sessions scheduled at least semi-annually.

Entrepreneur 120

Entrepreneur Coach Satisfaction Resource 120

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The Opportunist is the speculative part of the entrepreneur in all of us. Of course, discovering your entrepreneur type is only the beginning.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. It’s really a multi-step process, with the first step getting you from an idea to a viable product, and the remaining steps creating a sustainable business. Attend trade shows and network to find the right players and pitch your product.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Such solutions combine the power of a video’s capacity to inform with a direct response ad’s ability to facilitate a desired action. <Break We develop products that contextually engage the user at the moment at which they are most actively engaged with a given concept.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

JANUARY 3, 2016

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity. That is a huge hit on productivity. Why is this so hard?

Product 60

Product Entrepreneur Framework Social Media 60

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Customer 94

Customer Custom Social Media Startup 94

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Commoditize complementary products. Offer premium services after user is hooked. Be aggressive and alert.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JULY 17, 2021

If you define your self-worth as an entrepreneur by how busy you are, it’s time to find another lifestyle. For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. That’s productivity. That is a huge hit on productivity. Why is this so hard?

Framework 153

Framework Product Entrepreneur Social Media 153

InfoChachkie

APRIL 29, 2013

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Left unattended, such attacks are detrimental. Bipolar Reviewers.

Social Media 213

Social Media Customer Custom Media 213

Startup Professionals Musings

OCTOBER 26, 2022

With social media and smart phone apps, real product information spreads at astounding speeds. Entrepreneurs that are not listening, not engaging, and not changing are destined to be left behind even in the best of times. Every entrepreneur must be alert enough to spot the change early, and agile enough to adapt quickly.

Technical Review 151

Technical Review Organization Social Media Entrepreneur 151

Startup Professionals Musings

MARCH 4, 2023

I recommend that every entrepreneur and small business investigate and implement as many as possible of his seven new business force multipliers that I will paraphrase here: Information sharing through social media networks. Nurture dedicated customer advocates and fans. Soliciting user-generated online feedback and reviews.

Social Media 106

Social Media Software Review Course Networking 106

Startup Professionals Musings

JUNE 21, 2019

If we build it, they will come ” may have worked as a movie theme for Kevin Costner, but as an investor, I tell entrepreneurs a great solution is not enough. They nurture connections to other innovators and entrepreneurs, financial benefactors, organizational leaders, and potential customers. The cycle repeats.

Product 93

Product Ideas Resource Capital 93

Startup Professionals Musings

APRIL 28, 2023

Entrepreneurs seem to have blinders on when looking at competitors. Up-sell related products or cross endorsement. If your customers would benefit by having products from both companies, you might negotiate the opportunity to include the other’s product as an add-on. Benchmark your practices against a true peer.

Startup 105

Startup Outsource Competition Entrepreneur 105

Startup Professionals Musings

MARCH 10, 2023

I recognize that entrepreneurs tend to substitute vision and passion for formal processes, but using no discipline or process in building something new is a sure way to spend money, rather than see any return and build a self-sustaining business. Formalize the use of tools and information technology. Solution development and delivery.

Outsource Development 115

Outsource Development Startup Competition Ideas 115

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

OCTOBER 5, 2016

In my experience in large businesses as well as years of advising startups, I see far too much focus on product skills, and too little on people and process skills. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem. Negotiating and creating win-win deals.

Entrepreneur 106

Entrepreneur Sales Startup Customer 106

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. I now use them exclusively.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Educational. Make sure your paragraphs are short.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

APRIL 6, 2014

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Marty Zwilling.

Startup 99

Startup Social Media Entertainment Metrics 99

InfoChachkie

MARCH 21, 2019

Opportunity knocked when one of her customers was spotted at a high-end boutique, wearing one of Ida’s outfits. The store’s owner, Enid Bissett, asked the customer where she had purchased the dress. The two women established a custom dress shop called Enid Frocks. This public exposure drove wealthy customers to Enid Frocks.

Entrepreneur 100

Entrepreneur Design Customer Custom 100

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

FEBRUARY 12, 2023

Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.

Startup 124

Startup Writing Entrepreneur Ideas 124