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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Social-media advertising. Email marketing. Yet it is more alive than ever before.

Customer 146
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6 Strategies To Find An Investor For Your New Venture

Startup Professionals Musings

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. Searching LinkedIn, for example, is a must for contemporary entrepreneurs. Identify customer executives who need your solution.

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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Communicate and market your solution to the max.

Startup 162
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6 Tips On Where And When To Look For Startup Funding

Startup Professionals Musings

One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. Searching LinkedIn, for example, is a must for contemporary entrepreneurs. Identify customer executives who need your solution.

Funding 173
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Most entrepreneurs I know admit to a poor first media interaction, and many are still waiting for the instant replay. Message supports are stories, statistics, and sound bites that reinforce your message. Social media includes blogs, social networks, and video-sharing sites. Both need to be clear and direct.

Press 96
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Social-media advertising. Email marketing. Yet it is more alive than ever before.

Marketing 114
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8 Tactics To Highlight Your Startup For Early Funding

Startup Professionals Musings

Many first-time entrepreneurs find themselves unable to bootstrap their startups, and also unable to find early funding at the venture capital level or even with angel investors. Show them that you have done your homework with industry experts and potential customers, and convince them you are not asking for charity or a donation.

Startup 109